Wu Feng: Use document sharing platform to promote your website

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With the development of the Internet, more and more people surf the Internet, in the face of a wide variety of network marketing advertising, mixed network time a little bit longer users can distinguish. The user to the advertisement recognition unceasingly enhances, causes the marketing effect to be greatly reduced, at the same time urges the network marketing personnel to promote own marketing skill ability unceasingly, struggles for the new promotion pattern, in order to maintain the marketing effect maximization.

The depth of the Internet sharing concept, document sharing platform such as the rise of rain bamboo shoots, through the document sharing platform to promote their own website, is a new Internet promotion model.

Here's how to use the document to promote your site, and share some of China's most famous document platform to promote experience.

One: Document, document sharing concepts

1, Documents: We refer to the document, refers to the electronic documents, people in social activities formed by the computer disc, disk and CD-ROM and other chemical magnetic materials as the carrier of the text material. relies on computer system access and can be transmitted over a communication network. It mainly includes electronic documents, electronic letters, electronic statements, electronic drawings and so on. Electronic documents have more advantages than print documents, embodied in four points: easy to modify, easy to delete, easy to copy, easy to damage.

2, document sharing: In Word documents, Excel documents, PowerPoint documents, PDF documents, photo documents and so on in the format of the file, produced and displayed on the Internet, users through online reading, downloading and other ways to share the content, to achieve the effect of information sharing.

Second: Domestic more famous "document sharing" platform

The current document platform supports the mainstream. doc (. docx),. ppt (. pptx),. xls (. xlsx), PDF, TXT file format, "Sina Love ask shared information" is supporting RAR, zip and other format files.

1, Sina love to ask share information http://ishare.iask.sina.com.cn

2, Baidu Library http://wendang.baidu.com

3, Beans Ding net http://www.docin.com

4, week eight experience document trading platform Http://www.week08.com

Third: How to promote your website through document sharing

Document promotion should be done in 3 aspects:

Document content is well crafted and contains information about the site in the documentation.

Choose a high-quality document promotion platform and achieve the ultimate.

It takes skill to fill in document key information while uploading documents.

For example, to promote a character analysis, personality test Type website "Love Success (Www.ichenggong.com)", we all know, personality analysis of the various, there are several popular personality analysis: Nine personality analysis, disc personality analysis, PDP character analysis, MBTI character analysis , and not sincere don't disturb Roca teacher's character color analysis. We write the document with the disc character as the theme, the document name is "disc character test".

1, the document content production to be excellent and in the document cleverly contains the website propaganda information: As far as possible to write the subject of interest to users, only users interested in your article, will be dog, pay attention to other accompanying information, such as the document "disc personality test", by the user interested in three aspects of content: Disc character analysis of origin, Disc personality categories, as well as personal personality test questions. There's always a place in the document where there's a hidden "Love Success" website: Covers, back cover, and document header and footer, the fourth place is in the content body, in the document "test questions" Finally, suggest users do "online personality test", because "online personality test" more convenient. Figure:

Cover with website promotional information

Back cover with website propaganda information

After the test question, users are advised to login "Love success" using online testing

2, the choice of high-quality document promotion platform and to achieve the ultimate, will be described in detail later.

3, upload documents to fill in the document key information needs skills: General document sharing platform in the upload process, the request to fill four important document information: Title, classification, Introduction, keywords.

Optimization title, title importance is equivalent to Web page title, Sina love to ask share information, Baidu Library, the week eight large document platform on the article, Baidu, Google and other search engines will be the first time included, title as much as possible include search engine search frequency high words, keyword search frequency can be in the "Baidu Index" and "Google Webmaster" query, this article will not repeat. In this case, the title name can be "disc character test" or "Disc character test Tool" and so on.

Classification, classification of course to be accurate, but the overall impact is not large, "disc personality test", definitely select the "Human Resources" category. Introduction: Is a summary of the contents of the document, simple and clear, so that users can see the best.

For example, disc is a "Human behavior language" based on research by the American psychologist Dr. William Morton Maston (Dr William Moulton Marston) in the 20 's. Dr. Marston is a renowned scholar of human behavior, and his research is distinguished from the human aberrant behavior that Freud and Jung have focused on, disc the study of recognizable normal human behavior.

Keywords: keyword equivalent to the page key, so that users in the document platform for better search.

For example: "Disc personality test, disc character test Tool" and so on.

Four, summed up the domestic four well-known document platform to promote the effect.

1, Sina love to ask share information

So far, "Sina love to ask shared information" is a platform for the promotion of documents. Compared to other document platforms, the advantages are obvious:

(1), the earliest document sharing platform, with the largest user base.

(2), supporting a number of file formats, RAR, zip and other platforms do not support the format it supports.

(3), the audit time is short, almost 100% pass, document audit time does not exceed 3 minutes.

(4), Google, Baidu for his collection of surprisingly good, sometimes suspect that the document is not directly uploaded to Google, Baidu Search server. Is definitely the first time included, included time not more than 1 minutes.

"Disc character test" document 0 o'clock in the morning 20 upload, not more than 1 minutes, by Google, Baid, respectively, 9:34 A.M., the total number of downloads for 21. Once I just uploaded a document, in a short span of 2 minutes, download up to 19 times, really startled me.

2, Baidu Library

Baidu document Audit Strict, audit time is too long. However, after the collection, if the keyword is more excellent, in Baidu usually can be taken to a better position.

Upload 7 days, download the number of only 27 people. Far less than Sina download a day.

The audit time is too long, the file has been audited 24, has not completed the audit.

Auditing is too strict, content is too simple, or no cover is likely to pass.

3, Beans Ding net

The audit time is too long, the promotion effect is very bad.

4, week eight experience document trading platform

In this platform to promote a short time, do not dare to jump to conclusions, it is interesting that there are always a lot of people to give you a message, appear lively, the message is not a downloader, but the document maker, Bold guess is a robot. Very few downloads.

Conclusion: Finally, with the help of Daniel Online, there is no good way to promote, the implementation of the Force appears more important to continue to try different ways to promote, until found the most suitable for their own website promotion mode, promotion channels, and to achieve the ultimate. Did you do it?

This article starts with the address "love Success": http://www.ichenggong.com/Detail.aspx?MessageId=23139 (reprint please keep)

Wu Feng Personal Blog Preparation: www.wufeng168.com

Wu Feng qq:28767360