XX Home appliance store Micro Bo marketing actual case

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Marketing Background Objective Analysis:

1, background: As a corporate brand information publishing platform, micro-blog on behalf of enterprises on the Internet image, displayed in front of many users. Establish an event marketing environment based on microblogging platform, which has certain commercial value for enterprise customer service, advertisement implantation, PR service and brand communication.

2, the goal: micro-Bo marketing as a new form of network marketing, with the help of this platform to spread the brand, to enhance the "XX home appliances store" brand in the internet marketing power and influence. Through a series of micro-blog marketing measures to increase the number of official Weibo fans, increase attention and brand exposure, to attract the target audience consumption.

Second, the development of micro-BO Marketing

1, micro-blog content release. At present, XX Home appliance store Micro Bo three types of accounts: XX Home appliances Store official microblogging (has added v), the micro-blog stores, staff microblog.

1, XX Home appliances store official microblogging, by the Ministry of Publicity to update the daily 2-5 information: The content includes: corporate news, promotional activities, corporate activities, home appliances news.

2, the store micro-blog: by the store responsible for updating the daily update 2-5 information: Content includes: Forwarding XX home appliances store official microblogging, store news, promotional activities, household appliances, such as small common sense.

3, the Director, Department manager, staff microblogging. Open microblogging director, managers, employees pay attention to XX home appliances store official microblogging, as well as the store micro-blog, forwarding xx home appliances store official microblogging, the store Weibo released the latest promotional information.

2, Micro-Bo interactive communication.

1, XX home appliances store official micro-blog: Daily Active search for the XX home appliances stores and home appliances related information, and the formation of interactive users, at any time to pay attention to micro-bloggers published about XX home appliances store information, the first time to find and control the negative news.

2, the store micro-BO: the initiative to search and XX home appliances stores and stores related to the topic, to solve the relevant needs of users, increase the fans of the store's awareness and loyalty.

3. Attention matters. Content: In the release of the content should be careful not to touch on political sensitive related topics, so as not to bring unnecessary trouble to enterprises, interactive aspects: in micro-bonnet found the negative news company, can not form a confrontation with netizens, should correct guide netizens, negative news as soon as possible annihilation.

Third, on this week, "11 Golden Week" microblogging marketing development

1, XX Home appliance store official micro-blog: Daily will release more than 2 this week's micro-blog activities;

2, the store micro-bo: the stores do XX home appliances store for the official Weibo forwarding, at the same time this week to write their own promotional content @ XX Home Appliances store official micro-bo Bo, has not opened a microblogging store first opened Sina Weibo, focus on XX home appliances store official microblogging;

3, the director, the department manager, the staff concerned about XX home appliances store official microblogging, actively forward this week's activities micro-blog.

This article for worry-free soft wen Network (www.51qihua.com) webmaster writing, reprint please keep the link