Yahoo has decided to invest in Snapchat

Absrtact: In the past few months, Snapchat has been in the new round of financing their own frequent contact with investors, to discuss investment matters. Yahoo, which has just made 5 billion dollars from Alibaba's IPO, has been determined to invest in Snapchat, according to people familiar with the matter.

In the past few months, Snapchat has been in the new round of financing their own frequent contact with investors, to discuss investment matters. According to the people familiar with the matter, said that the Yahoo has just been listed in the 5 billion-dollar Alibaba has been determined to invest in Snapchat, the intention of investment in about 20 million U.S. dollars, whether the two sides have already been discussed.

In fact, over the past few months, rumours of a new round of Snapchat have sprung up, after rumours that Kleiner was one of the investors, with an investment of $20 million trillion, including Alibaba and even Snapchat's previous investors IVP and DST, but Snapchat CEO Spiegel doesn't seem to be trying to get his mind out of the world.

And for Yahoo, investment Snapchat is undoubtedly investment Alibaba after another gamble, after all, this user 100 million, not yet have a profit model of the emerging IM application is only three years old and valued tens of billions, then the growth of the same as before Alibaba and Facebook as unpredictable.

But it is clear that Yahoo is looking for new ways to distribute its content, ads and apps in the Mobile world. Snapchat will soon unveil the burning news, video and advertising services, which is likely to be a potential combination with Yahoo. In addition to Snapchat, Yahoo also acquired another HTC app MessageMe, a team that is currently developing a new communication tool on Yahoo.