Yanjing Beer Chairman said high price replacement snowflakes new rumors is purely hype

In response to media reports Yanjing beer to replace China resources Snow new products, Yanjing Beer Chairman Li Faocheng 27th, said, "This matter I think is purely hype, we will not unreasonable, the results of the competition will tell the truth." "There are media 27th reported that China resources Snow recently put in Beijing new products" Original juice wheat "beer was replaced by yanjing, and intends to wait until the deterioration of the low-cost delivery. In the face of the media disclosed this "unfair competition" behavior, Li Faocheng told Caijing reporter, although has not seen the report, but he believed that this is the speculation behavior. "We absolutely do not have unfair competition behavior, in addition to market share, we really pay attention to and focus on product quality."　　As the national brand of old Beijing, yanjing beer in the regional market has its own brand advantage, "industry competition is the choice of consumers ' minds", Li Faocheng affirmed the importance of competition, he said, competition is necessary, a market without competition is fragile market. As for whether this negative news will affect the recent sale of yanjing beer, Li Faocheng appears very confident, he laughs, "this will not affect, a ton of sales will not affect." We will still see what products customers like, let the competition result speak. At present, the national annual output of more than 5 million tons of beer enterprises have 3, 3 enterprises in the development of enterprises have their own focus and direction. With Tsingtao Beer (40.67,1.41,3.59%) to brand pull and China resources Snowflake to capital operation, Yanjing Beer is the road of mergers and acquisitions, at the same time the merger has a very principle. It is reported that Yanjing Beer has acquired 38 large state-owned and private brewery "We take the merger is a fast, steady road, in the process of mergers and acquisitions, we will pay attention to control of the grasp."　　For small businesses that are inefficient, but do not reject the private sector, this mainly depends on our strategic layout needs. "Chinese beer hopes in the rural market," Li Faocheng said for rural areas, yanjing beer mid-range products accounted for 33%, he was confident about the development of the Midwest beer sales, he also revealed that Yanjing beer will focus on the Midwest, "we still take the differentiated competition of the line, Guangxi,　　Kunming and other places are our sales growth area ". According to Li Faocheng, yanjing Beer's Beijing market share has reached 85%, he said in the interview on the future sales are very confident, he admits, yanjing beer next phase of the goal is 5 years to reach 8 million tons of sales. "We have acquired the Hohhot brewery, in Sichuan, Xinjiang market has a new development." ”