Yao Conggang: I think the network marketing enterprise Weibo marketing

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Since Sina launched micro-blog, micro-blog began to enter the mainstream Chinese internet, but more than a year, but the fire has not. Any kind of internet application once "lit up" will be targeted by enterprises to become the battlefield of marketing. The following is a combination of their own experience, observation and thinking, talk about the Enterprise Micro-blog marketing ideas.

A correct understanding of Weibo marketing

1, in fact, to tell the truth, I personally to the current enterprise use microblogging marketing is not optimistic.

First of all, although microblogging marketing now looks very hot, but for most enterprises, microblogging if as an independent extension of the value of its promotion is very limited;

And, microblogging marketing looks like a 0 cost, but it takes a long time, patience and enthusiasm. How long can your business hold on?

Many enterprises, including small enterprises, by the media, by the temptation of individual successful cases, have opened micro-Boga microblogging marketing, hoping to achieve free marketing with micro-blog! Such enterprises and the idea is obviously too buoyant, the microblogging marketing has unrealistic expectations.

2), my point is: don't expect too much of Weibo marketing.

First of all, micro-blogging, like the blog, is essentially a "elite media", although the grassroots and the elite enjoy the same right to express, but celebrities say nonsense is popular. Grass-roots is a classic, and no one is talking nonsense. Weibo's focus is basically consistent with its popularity!

Second, the microblogging "Information update frequency and increase speed" is almost geometric level, your information if not quickly be concerned about, soon submerged.

This is doomed to lack of visibility of the grassroots difficult to get a lot of attention, but not enough attention to micro-Bo is not to mention micro-bo marketing.

Second, Enterprise micro-Blog Marketing Considerations

Although not optimistic about microblogging marketing, but a large number of enterprises have begun and can not be stopped. Just tell me how to play better!

1, to correctly understand the microblogging marketing;

The most important is two: do not hold too high expectations, not too hasty.

2), what to send?

That's what I want to say. A business in micro-blog gossip Entertainment, talking about politics is very undesirable. Unless you are related to the company, such as you are an entertainment company, political media, etc. Otherwise, it's best not to out with you in any way.

So what exactly should it be? Take a management software enterprise as an example, I think can publish the following content:

A, product applications, corporate news, stories, cases, etc.

B, industry news, policy

C, business management knowledge, experience, viewpoint

D, Enterprise Informatization

E, other (such as moderate gossip about the enterprise insiders and things are still possible)

3, how much?

Some enterprises loose fishing, not a row for half a month, come up with a half a month of all hair, this is very undesirable;

My point is: on average 5 per day (too little is not good), as far as possible 2 do not continue to send, interval at least half an hour.

In addition, enterprises are 8 hours, I do not agree with some enterprises in the middle of the night, unless there is any special situation, otherwise I think it is not necessary.

4. Who is concerned?

Existing customers, potential customers, industry authority, industry media, related manufacturers, etc.

5), timely response to comments, messages

Respond to comments and messages in a timely manner, closing the gap between fans. At the same time, comments related micro-blog;

6), Topic

The Enterprise brand name, enterprise abbreviation and so on as the topic of concern, daily concern, there is mention of your microblog to promptly reply to the negative news to pay attention to the correct treatment;

Taboo：

1, do not take the enterprise window as a personal microphone

See too many such examples: some enterprises Weibo, although the account is in the name of the enterprise, but has become the account manager personal microphone, what dare to say. Fully Personal representative of the Enterprise! Personally feel that this is a very failure. Enterprises must regulate this. Account administrator must always remember: You represent the enterprise, not you personally, whether in the comments, reply, forward, or publish their content always keep this in mind.

2), do not directly send ads;

3, do not light hair pure text, text combined with pictures, video.

Iii. PostScript

Of course, the above mentioned mainly for grass-roots enterprises, well-known large enterprises naturally have different; In addition, the above is just a personal summary of a part, not comprehensive, not necessarily correct, (Http://t.sina.com.cn/yaoconggang) Welcome to Exchange.

In short, microblogging, like blogging, is not just a simple account. For grassroots enterprises to do a good job of microblogging marketing is not so easy.

Enterprise microblogging marketing is a long process of accumulation, you can maintain a positive enthusiasm for participation, but do not expect microblogging immediately become access to the user channel. Before you start your business, it's best to get a good understanding of Weibo marketing. Or do not play, if you decide to start playing, we must stick to play, play it well. Otherwise waste not only time, but also feelings, really no meaning!

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