Yeepay to push the food "duo Bao" future emphasis on finance and marketing

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Fast road network News July 23, Yeepay payment is about to be realized from the consumer back-end payment link to the consumer front-end marketing link transformation, is currently testing a food and beverage marketing products "Duo Bao", trying to pay data reverse the role of customer management and precision marketing. Yeepay paid CEO Tang said Yeepay pays the future focus on not paying while in finance and marketing.

It is understood that "duo Bao" mainly catering businesses, through the POS system built in the collection of user transaction data, customer management, currently in Zhengzhou and Chengdu two cities to test. During the promotion period, the Yeepay payment is mainly paid online under the laying of POS machine merchants Cooperation, users first card consumption, will generate red envelopes information, the next consumption, the POS machine will automatically identify and generate red envelopes, so cycle.

At the time of the test, Tang said that the duo will become a Yeepay payment forward in the other leg, from the payment link to the user management, from the back end to penetrate to the front-end users. Yeepay payment in the future will not only be satisfied as a payment tool, will gradually extend to the CD side, from the payment into the consumer market marketing.

Investment analyst Lu Shang pointed out that Yeepay payment is based on its master of user data, to make accurate marketing cases, can increase the number of heads. At present, the payment enterprises more and more to carry out offline promotion, and residents of the traditional necessities of the combination, to seek new business model, such as micro-letter payment, the essence of payment enterprises to meet the trend of the times.

However, Lu Shang at the same time that the payment enterprises to grasp the consumer habits, and the security behind the issue should be paid enough attention to protect consumer information security and privacy are all payment enterprises must face the problem. River)