Yili: Strict after-sale quality following off

Some say that putting products into the market is just half the work done. So what is the final and most critical link? China's well-known dairy group Yili Group, gave the most accurate answer--after-sales service has been as a business to win customers, to obtain consumer favor, the important means to occupy the market has been widely implemented, whether it is the introduction of new products, services, or to maintain the market, expand the needs of consumer groups, After-sale tracking Service is an important part of enterprise marketing strategy. Yili Group in order to ensure the quality of products, in the daily production of strict "four": first, strict access to raw materials, the second is strictly control the production process, the third is strictly the product out of the library, four strict after-sales quality tracking clearance. Through the electronic information traceability system, the product production, circulation and timely retrospective, to ensure that the vast number of consumers to drink at ease. To enhance after-sale quality tracking, Yili has established a product complaint system for distributors and distributors and its operation is regularly inspected and evaluated to ensure that the product can be promptly and effectively received feedback from consumers if any quality problems are found after being sold. Yili Corporation has a strict examination and management system for the performance of its subsidiaries, offices will be regular or irregular to the major supermarkets, shopping malls for unannounced investigations, there is a better After-sale tracking service security system, found that there are expired products on-site destruction, in the shelf-life near the holding of promotions, special sales activities, the three days before the product no longer sales, To ensure that the Yili brand in the market a better reputation. Through the market analysis, timely adjustment of product launch strategy. Yili Group has always been a rigorous attitude, full of enthusiasm, to provide consumers with this, as always, high quality products.