Yoga tablet for Lenovo, it is not just a new product to hit sales

Yoga tablet for Lenovo, and not just a hit sales of new products, but up to the company's mobile interconnection strategic height of the important chips. New product launch day, Chen Xudong to Yang said, yoga tablet sales once the breakthrough of 1 million units, Lenovo Group's share price will have a pulling effect.

Lenovo's largest launch of the 2013, and did not leave its thunder is Mao's mobile phone business, nor its inherent advantages of the PC, but to the tablet. At 1th this month, Lenovo unveiled the yoga tablet in Beijing, and its launch was larger than any other product line. This also means that Lenovo's emphasis on the tablet has risen to an unprecedented level.

In fact, for Lenovo, the effort to do the tablet business has the means to complement the short board. In the same day's press conference, Lenovo Group chairman Yang announced that Lenovo Intelligent terminal sales reached 51 million units a year, to achieve the target of 100 million units no problem. But it needs to be pointed out that the achievement of this goal depends on the steady growth of the PC business and the explosive growth of smartphones, and the tablet is still in a relatively awkward position in Lenovo Group.

Plate into a short plate? Lenovo Betting Yoga Tablet

According to the authoritative data from IDC, Lenovo Flat sales ranked fourth in the world. Although this ranking is the same as the global rankings of Lenovo smartphones, but inside Lenovo Group, the company is not satisfied with the results, because in the volume of shipments, Lenovo flat with the first and second Apple Samsung shipments are too big gap, and within Lenovo Group, has been Samsung and Apple as a catch-up object.

Throughout the 2012, Lenovo flat shipments are about 1 million units. In the 2013, Lenovo increased its investment in the tablet sector and accelerated the pace of new tablet growth, with a series of policies spurred by Lenovo's recent two-quarter tablet shipments, which have soared to 1.8 million and 3 million units.

In particular, this figure did not meet the expectations of Lenovo Group. In Lenovo's internal planning, the annual sales of tablets are 10 million units. In Lenovo's new round of flat-panel strategy, the Yoga tablet has been given the task of saving the Lenovo tablet.

Chen Xudong in the dialogue with Sohu it through, the company's sales of yoga is expected to be tens of millions of units. This figure coincides with Lenovo's flat target, which also validates Lenovo's expectations of the product.

Abandoned and run strategy, yoga tablet trial

Lenovo's PC and mobile phone appeared on a number of innovative products, including the award-winning star products in the world's top competitions, but on the tablet, Lenovo's strategy is more like running, the first step followed do not lag behind, and then wait for the corner overtaking, this situation and Lenovo early PC industry situation is the same

Last week, Lenovo Holdings said at a recent meeting that Lenovo's greatest strength in the past is that you do what I do, and my cost is lower than yours, which is our forte. But you can't stop the new routine.

Today, Lenovo is also starting to make a new card. Yoga Tablet new routine is innovation, the appearance of it completely subversion of the traditional flat shape, the use of a unique reel-style appearance, the thinnest fuselage 3mm, the thickest 7.3mm (except the hinge part), bare metal weight only 401g.

In addition to the appearance of the craft, Lenovo Yoga tablet's biggest bright spot, is Lenovo's claim of multiple models. It has three modes of operation: Reading mode, standing mode and touch mode.

Lenovo has long seen the cell phone as a bowl of rice, and the tablet as a pot of rice. This has led Lenovo to spend more on mobile phones than on tablets. The announcement meant that Lenovo's strategy had begun to change, and the tablet was no longer just a pot of rice.

Yoga Tablet breakthrough: education Market

In the day of the press conference, Lenovo China President Chen Xudong announced the price of Yoga tablet, 1899 yuan for sale, which caused a cheer at the scene. After announcing the price of half an hour, Chen Xudong sat in the media interview to reporters, has received orders from all over the country, the furthest order is Heilongjiang.

As the world's fourth-largest tablet manufacturer, compare Lenovo's and rival's product prices: Apple and Samsung's products are positioned at 3000 yuan and above, while Lenovo Yoga tablet price is one-third cheaper.

It should be pointed out that although this price is very competitive, but the author believes that the education market should be the core competitiveness of the Yoga tablet. Chen Xudong also revealed that more optimistic about the education market.

Yoga's multimode mode makes this product more suitable for students than other electronic products. And at this stage of a tide is, all over the country are trying to electronic bag project, this is an opportunity.

In addition, a series of corroboration also shows that yoga's opportunities in the education market will be very good. Last month, Lenovo, Intel and Microsoft reached a strategic partnership to build intellectual education. The leader of an audio-visual institute in Shandong Province, who attended the meeting, told Sohu it that the three manufacturers would provide solutions to the education system, including software and hardware integration, and that the practice would be replicated nationwide.