Yoho! will open a physical store.

Absrtact: July 21 News, the tidal current electric yoho! has the goods Vice President Shang to the billion state power network introduced yoho! to have the goods the second half of 2014 and 2015 development plan. One important message is that yoho! is planning to expand from line to line, its first offline physical store

July 21 News, the current electric dealer "yoho! goods" vice president Shang to billion power network introduced yoho! has goods in the second half of 2014 and 2015 development planning. One important news is that yoho! is planning to expand from line to line, and its first offline entity store will open in Nanjing next year.

Yoho! has the goods official website

In the construction of the channel, in addition to the offline expansion, mobile end is yoho! have another focus on goods. Shang said that at present yoho! goods mobile end sales accounted for 35%, this year will further increase the mobile end of sales, and strive to increase at the end of the ratio of up to 50%.

According to billion power network to understand that the current yoho! has a total of 7 app products. Yoho! the other thing that is being planned is to unify all of its app's user authentication centers. Future users open and log in yoho! any one of its apps, and then open its other apps, will not need to log in again authentication.

On the brand development, Shang revealed that by the end of 2015, Yoho! will have the number of brands on the goods to be increased from the current 300 to 800. And in the brand structure, yoho! goods will further increase the original designer brand share. At present, yoho! is on the goods, 40% for international big-name, 60% to the original designer brand, Shang smile predicted that by next year, this proportion will become 3:7.

And in the product category, yoho! will focus on changing the current situation of menswear, women's ratio to the end of this year from the current 20% to 30%. Next year yoho! will continue to expand children's wear and creative living accessories products.

In addition, yoho! is trying to change from a simple online distributor to a deeper brand on behalf of the operating service provider. In the future, yoho! will be able to provide the original designer brand including production funds and loans, product quality control, the major electric platform on behalf of the operation, logistics and distribution services, and brand dealers through sales commission.