You have to avoid making these kinds of mistakes if you want to ride the train.

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Through train is a very accurate promotional tool, is a lot of large sellers are very dependent on, but the through train burning money is a consensus of many people, once did not do well, will become cannon fodder, other people's stepping stone, even after spending a lot of money, shop conversion rate is still very low. If you use good, when the price is very low, you can get very good clicks, put a lot of traffic into the shop, deal with more orders. But through train is a system of tools, want to play simply can not have a good profit, so good mentality is the key factor to do a through train. For some novice in the through train, often more easily make mistakes in several situations.

The first is the competition of similar resources in the shops.

Shop, if the promotion of the two baby are 17869.html "> dress, as far as possible to stagger the choice of words, such as dress this keyword, two baby can choose, but in the setting of the bid, must avoid appearing on the same page, otherwise it is wasting resources, A treasure to buy this keyword as long as the gold parking space to achieve the effect of increasing the click Rate, two of baby's keywords are appearing in a page is not necessary. In addition, if this baby in the natural search rankings appear on the third page, and the through train to buy the key words also appear on the third page, it is necessary to consider the through train ranking adjustment, because this appears in the same page, is often a waste of resources, to try to avoid.

The second is a reference to yesterday's data.

For small and medium sellers is particularly outstanding, because they do not have a lot of money to do the through train delivery. Therefore, when the next day to see the conversion data yesterday to lose a lot of time, do not dare to launch or low bid, resulting in very few traffic. Generally speaking, a keyword clicks, conversion rate should be three days or seven days of data analysis is more scientific. For example, 周一、二 is the peak of online shopping, the week of Six Sunday is the lowest peak of online shopping, the morning bid is lower can get a good rank, the afternoon bid very high ranked back. As a result, these data are likely to lead to a low conversion rate for this keyword. So the best way to do that is to fine-tune your bid yesterday, lower your bid and then observe the changes. A knife-cutting approach is very arbitrary, or do not play, you have to play according to the art of the card, otherwise it is wasting time and money.

The third is in the peak period of time to stagger.

In the morning 9 to 11, 3 o'clock in the afternoon to 5, the Night 8 o'clock to 10 is the peak traffic, this time the bid is often the highest. Therefore, if there is no large budget for the through train promotion, you can avoid the crowd at this peak time, lower the bid. Wait until these peaks to fine-tune the price and get a lower flow rate. For example, in the Double 11 day, even if it is like a new autumn outfit such inaccurate hot words, have to bid more than 4 yuan to enter the first three pages, if the store is not necessary to compete. And our store that day invested more than 6,000 yuan, in exchange for less than 2000 clicks, sold out 10,000 yuan, input-output ratio is less than 1:1.5, therefore, to have the spirit of courage to use this strategy.

The forth is to be targeted.

For example, women's through-train promotion, the key words are very many, if the funds are less, it is best to buy some of the higher accuracy of the keyword, this keyword is often long tail words in the majority. and choose to put on the region, as far as possible to choose a high rate of hit, conversion high to carry out, so as to achieve the best input-output ratio, enhance the confidence to do the through train promotion. Many big sellers in the station within the premise of insufficient traffic, often do the outside of the station, this is a typical cost-less approach, so small sellers can not imitate. Make use of the resources at hand, and use every penny, the through train will bring you higher value.

The five is low conversion rate, no click-through keyword must be willing to delete.

After a few days of testing, if more than 100 yuan in the input of a keyword has not been translated, you can consider directly delete this keyword, because the fact that this keyword is not suitable for this baby body, not timely deletion can only waste more resources. And some keywords because the quality score is higher, but 3 days, 7 days do not have a click, such a keyword also has no need to retain, will drop the click Rate, will affect the quality of the improvement, so, reluctantly is necessary.

The above is a lot of small and medium sellers in the beginning of the train to promote the time often make mistakes in the place, here and everyone to summarize, I hope to help people in the industry.

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