Youboy Product navigation: New marketing channels for SME products

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With the intensification of market competition and the impact of financial crisis, many small and medium-sized enterprises are facing the dilemma of survival, E-commerce low-cost, high efficiency, to break the advantages of regional space and time, by many enterprises of all ages. On the one hand, in the current financial crisis, people's purchasing power, consumers will find some cheaper goods to replace, and even spend more time to find more cost-effective goods, e-commerce through the content of selected procurement, just to provide them with such a convenience.

On the other hand, in the popularization of the concept of network business today, the network economy has opened up an unprecedented commercial space for traditional enterprises, and has promoted the change of channel. Its outstanding characteristic lies in the convenience and the transparency, the supply and demand two sides simultaneously on-line carries on the transaction, the cost is low, saves the intermediate link the cost, the supply and demand information can obtain the communication in time, has the big attraction to both sides. And the use of business-to-business model to implement E-commerce without enterprises to set up a Web site, at the same time the scale of Third-party platform economic effects and scope of economic effects will make the promotion cost lower than the independent promotion, this is an unparalleled advantage of e-commerce.

With the increasing integration of search engine and electronic commerce, the application scope of e-commerce has been extended greatly. For the understanding of E-commerce, more people in the industry are more willing to focus on the "supply and demand information promotion." In fact, in the application process level, enterprise E-commerce can be used to "do business with the Internet" to summarize. For small and medium-sized enterprises, in addition to the use of the network to publish information, the establishment of corporate brand, looking for more customers is the pursuit of the best. The greatest attraction of internet-based E-commerce is the selection of customers through content interaction, thus achieving precision marketing.

Domestic leading business-to-business vertical search engine Youboy (youboy.com) with the trend, in recent years by virtue of "b2b+ search" has made a high degree of concern inside and outside the industry, and recently its latest upgrade platform on the line, will continue to set off in the industry upsurge.

The upgraded new platform name is positioned as "Youboy Professional Product Navigator", committed to building the world's leading "SME product sales procurement, supply and demand information navigation" platform, both retain the original product supply and demand information navigation, but also increased suppliers and products related to the upstream and downstream supply of buyers information vertical precision navigation to meet customer rapid, Easy to find the required product requirements.

In the upstream and downstream supply chain, the Youboy navigation service will be embedded in the enterprise cost control. Small and medium-sized enterprises through search and e-commerce in-depth combination of product navigation, in a large amount of supply and demand information, screening the most suitable, most reasonable and most economical upstream suppliers, in order to grasp the initiative in cost control, cost savings, and to expand the scope of the enterprise to all downstream buyers, to attract potential customers, to achieve the maximum promotional marketing. Product navigation through the in-depth promotion of commercial flows, integration of products upstream and downstream resources, enterprises will form an overall sales circle, to achieve greater sales effect.