Young director's dream is in sync

For foreign investors, Toupai China's low-cost film looks like a good idea: not restricted by import quotas, high hurdles and high risk, but often unexpected harvests.　　Of course, the biggest beneficiaries are the young directors. A small-and-medium-cost film has more than half the budget before filming, and investors are only buying regional copyrights, regardless of other returns.　　This is a wonderful thing for directors who are not so well known. Such a good director, Guo Qing, is relaxing smoking in the rest area of the Crowne Plaza Shanghai Silver Star hotel. This is at noon June 18, the 2008 Shanghai International Film Festival "co-production Project" site.　　According to the current situation, his company--Shanghai Opera Sinai film and Television Culture Communication Co., Ltd., has the ability to 10 million yuan or even lower costs, shooting a investment of about 20 million yuan film. In his upcoming film, "Love Shangri-La," the French actor traveled thousands of miles to China to find old loves. This romantic and realistic story seems to be in line with the "original ecological" aesthetic of European viewers ' attention to life itself.　　Guo Qing's budget is 20 million yuan.　　A French film company recently came to the door and agreed to invest 1 million euros in the film without any return on investment, but to outright buy the film's copyright in the European market at once.　　Guo Qing must be considered in two ways: on the one hand, there are 1 million euros of investment, and no need to bear the pressure of market return, but if the European market, he can not share a penny. No hesitation, Guo Qing agreed to the French conditions, he has his own abacus. With 1 million euros of investment, plus a partner, a Hong Kong director of about 4 million or 5 million yuan investment, 20 million yuan is imminent. This is enough to ensure that the cast has a significant eye effect – a prerequisite for attracting quality advertising sponsors.　　Even if the film is in the box office results, it may be a small profit in advertising. Of course, if the rest of the money can be as cute as the French company, without market return, it would be perfect.　　That means he shoots his own film almost 0 of the risk. Such an idea is obviously too simplistic. Most investors still cling to the rewards, but Guo Qing remains hopeful. His "Love Affair Shangri-La" appeared in the 2008 Shanghai International Film Festival "co-production Project Negotiations," the list of films. As well as the other 39 films that it wants to attract investors, they come from mainland China, Hong Kong, Taiwan, Japan, South Korea, the UK, New Zealand and other countries.　　Their millions of-to-tens of millions of investment budget, though not comparable to the big shots, is enough to make a decent film. Japanese director 舩 Bridge Chun want to take the "déjàvu cities", Japanese pronunciation of English title seems a bit awkward. However, he claims that the film is about New York, Beijing, Tokyo, the story of young people, the Chinese audience will not have anyfeelings of rejection. This is why he went to China to look for investment.　　He hopes to find partnership investors, regional copyright buyers and advertising sponsors for a 1 million-dollar film.　　The shy young directors may have caught up with the good times. After nearly 10 years of China-Hong Kong co-production, the concept of "co-production", which is designed to share risk, has been deeply rooted in the Chinese film industry. "Heroes", "ambush on the ten sides", "the cast" of the box-office breaking billion behind, there is no lack of cross-border investment figure.　　Rudy Morgan Group in recent years has participated in the "If Love", "disciples", "cast" and other films, in the Chinese market quite well. It is not easy for ordinary investors to participate in the films of Feng Xiaogang now. "The name guides are not short of money for filming. "Guo Qing said.　　In the big production, the "stylish" is higher than the threshold of capital. And out of optimism about the movie market, more and more money is pouring in.　　Moreover, compared to imported films, the co-production film does not enter the hospital line can not exceed 50 restrictions, access to the market is more convenient. From the 2008 Shanghai International Film Festival to enter the final preparatory period, the co-production project leader, the organizing Committee International Liaison, a deputy director of Shen Yu, the team's work time set in the early morning of the next two or three o ' clock. It was a last resort. "she said.　　Even at night, calls to negotiate with a co-production project will continue to be called. In the Chinese film market, some of the "hardware" conditions that are sufficient to attract investment include the production of more than 400 Chinese films throughout 2007, excluding underground films and student shorts, the world's second only to the United States and India. It may be embarrassing for 2/3 of films to end up in the courtyard, but at least it shows that the number of creative teams is really huge. According to the Chinese Academy of Social Sciences Cultural Research Center statistics, 2007 China's film box-office more than 3 billion yuan, an increase of more than 30%.　　This increase ranks first in the global film market. The Shanghai International Film Festival is setting up a platform for film financing for the new generation of directors. Shen Yu said the platform would be pluralistic-a diversity of themes and sources of funding. The traditional Sino-US and China-Hong Kong cooperation will be continued, and the funds and projects from the European region are the new focus of the target.　　Big production is not the key, small and medium-sized investment scale film is the main force. Of the 160 films participating in the co-production discussion, 40 were finally selected. This is a process of "co-operative" projects in advance.　　By Shanghai Lian and Cinema Line limited liability company deputy General manager Wu He Shanghai, such as the composition of the evaluation team, the application of the film subject to the applicability of the market prospects, the feasibility of co-production and so on in advance assessment, put forward the last to participate in the negotiations of the project list. The lesson comes from China-Hong Kong. The latest example is the Shinjuku event, which failed to be submitted for the first time because of concerns about the Chinese image in Japan.　　To enter the mainland, there will be drastic changes. Shen Yu that the assessment will help improve the success rate of the future negotiation, shooting and release of the co-production project, minimizing the marketRisk。 The composition of the investor has begun to change in some way.　　In addition to film and television distribution, investment agencies, more money from other industries to participate in it, but the size of the current lack of official textual research. The number of investors printed on the official guide to the project is close to 40.　　Including the mainland poly Bo Na, China billion Alliance, Orange days Chihong, Shanghai Shadow, Hong Kong, the entertainment, the United States and Asia, and Rudy Morgan Group. "Small and medium investment films are the safest." "A representative of a large domestic film and television agency involved in the project talks said. This is a story circulating in the industry: although 20% of the big production film occupies 80% of the box office. But few people can guarantee that every big production will make the audience willing to pay. In terms of product structure, a company invests one to two large productions, six or seven medium sized films and four or five small films in one year, which is the normal proportion. "Good small and medium investment films can make money as well." "Crazy Stone" is a widely cited example.　　In August 2006, Andy Lau's "New Star Guide" plan to invest 5 million yuan in the film was released 1 months after the box office is more than 20 million yuan, this is more than the same period of Hollywood film "Poseidon" and "Ice Age 2", Ning also became a "new director" overnight. European filmmakers have always been interested in films with small and medium-scale investments. Anais Martane, a producer of the French Rosen film company, says they will vigorously nurture the new Chinese directors.　　The company's best-known piece of Chinese co-production is Fruit's "Hong Kong Hollywood". Both overseas and domestic funds have shown a willingness to invest in a co-production that they consider to have market prospects. The 4 investors contacted Guo Qing on the day of 18th, including large film and television professional organizations.　　Of course, they debated the possible repercussions of the film and the feasibility of the marketing plan much more cautiously than that French company. After all, this is a risk industry, Guo Qing can not give these interested investors an accurate return number. Everything is empty until the movie ticket is sold. In addition to recovering costs and making a small profit, they face two extreme possibilities: 500% of profits, or no return.