Yu: Doing apps for games is the way to play

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, you talk about the baby in the medical industry, a senior strategic partner, the founder forwarded an article to me, the title of the shocking "singing decline in the mobile medical industry", the medical industry focused on the development of 20 years, the boss told me: "The following article interesting, I do not agree with his views." Health and medical services must be the future direction, the key is to provide consumers with what services? I hope to have the opportunity to learn more and brainstorm with you. ”

Do the game more than 10 years, do mobile three years, two major products are fortunate to get more than 10 million loyal users of the favor, this simple to share the way to do the app.

First, the use of hormones to produce chicks in the way of app, must be deformed.

The fundamental instability of products and enterprises, such as unsound physique, lack of accumulation and sustainable development, even if the lucky to get large-scale investment, but also drug addicts, drums spread flowers. This example, from the Web-era portal, to the app age of foreign products, and domestic sites, countless. The past four years of group buying blood desperate to lose 4,000 group buying enterprises, but also the United States such a stable victory in the "quality of the stock", that is the industry out of the question, or business philosophy and team innovation ability problem?

"The World martial arts, only fast does not break", that refers to the fighting field when the speed of the tricks, but often be misinterpreted as wushu can be a fierce when the hormone, enthusiasm. Does not fasten the horse-stance, the good lad work, faces the formidable opponent, the natural first disorderly the ground, loses the confidence.

Second, the game is used to do the app only play.

What is the mode of the game? In the three years of app-making, the app market for iOS in China has grown from tens of thousands of to 80多万个 apps. In the "Slap big" screen to show the user 800,000 app, one of them is yours, this requires how much promotion funds and resources to invest, can rob a square inch of the land. Simple 5 yuan A user, 100 yuan a paid user, or even the lack of effective business model on the Enclosure Circle user Circle Investment practices, dead just early or late.

Game mode, is the effective promotion, user stickiness, business model.

Recently, the industry rumors of another article "Do the app nine KPIs", happened to be in a mobile internet entrepreneur's micro-letter group to see, I said: "Which need nine, nothing but" three funnel "do". 2005 from Microsoft Xbox just moved to the grand game, when the reporter Yude interview, I said with the "three funnel" to do a good game view. 2009 Shanda Game listing financing 1 billion dollars, roadshow, I talk about is also "three funnel" model.

Funnel one, reaching registration rate. Represents the effectiveness of promotion, the popular saying is a single user to obtain costs. For example, "4000 yuan to obtain 800 users, the average user's access cost of 5 yuan" such practices, or such a promotional validity, our team will not touch.

Effective promotion, I think not to take the money of investors to smash users. But the total user gets the cost. This includes the direct promotion of users, Word-of-mouth reach users, and products themselves to absorb the user's ability. Like Tom Cruise in the film, they have these three abilities, and bad movies, how to advertise, and only a small number of direct promotion of the audience. Our "Excellent Talk Baby" is in these proportions of constant debugging, until the overall single user access cost less than two yuan, only to start big push. This, "Sing it" in the dissemination of skills, but also a good case.

Effective promotion, the requirements of the master can be further a layer: small scale to promote data, to large-scale promotion of data between. The majority of the team, is to enlarge the scale of the single user to increase the cost, which is the rule of marginal effect. At this time to rely on genius marketing ideas, viral transmission, to maintain the input-output ratio. "Orange Crystal", "Mo Mo" is a very good case.

Funnel Two, user retention rate. The popular saying is the user stickiness. Whether the user is on or on a daily basis.

Game type, RPG than leisure type of high viscosity. In the Internet products, the viscosity order is: RPG games, casual games, community, Video entertainment, electricity quotient, tools. The tool class is quite broad, some such as communication app always use, weather app every day, gourmet app sometimes used, menstrual recording tools for January only use, but a lot of tools such as the development of simple, low threshold, user churn rate is very high, you have to rely on the market bombardment of hormones, even so, the user or most of the "funnel missing."

"Watercress FM" smart recommendations do a good job, the retention rate should not be low. "Drop a Taxi" in addition to product ease of use, operations are also diligent, viscosity than "fast" high. Our pure female social network app "Aunt", constantly debugging until the user retention rate data basically reached a casual game level. The good retention rate, objectively reduces the promotion cost, enhances the app active degree.

Funnel three, ARPU value. Total average single user pay amount (Average Revenue per users).

A lot of apps ask: What? Yes, the way to do apps in games is to understand the business model of your app, the percentage of paid users, and the total amount paid by single users. Then, according to the three funnel total data model, we push how to do the market launch, make the company operating financial plan, profit plan and capital market plan.

Simple "As long as the number of users to do up, you can make money," is luck, more and more impracticable, will also lead to unclear team goals, blind optimism, see the next big pit will pop into the. In such cases, a large number of financing, will only embark on the vertical electric quotient "cotton", integrated electric Business "product Poly Network", more than 40 closed "taxi software", social games "five minutes", the old American gift website wantful and so on.

In addition to the profit model of traditional Web sites, app there is also a dedicated wireless application of innovative business model: "Excellent talk about the baby" and "great aunt" each other as the fulcrum, the formation of pure female network of the three-dimensional model of the community, thus entering the profit, we like the game team can "feed themselves", As a community platform is more sustainable and healthy and rapid development than the content of the game. Other cases, such as "sing" try to combine with the recording hardware, "micro-letter" star fan fees, beautiful said Mushroom street Social electric business model, and "tile" service mode, etc. also have their own characteristics.

Do a good job of "three funnel", only solid fundamentals. Coupled with good business operations and talent mechanism, there is a chance!