Yu: The key to the whole media is to master users

The whole media is the information consumption three links and four roles set up, as for the future is the previous fee or bottom charges, the key who can master the user, "caijing reporter Deng Meiling" Analysys International Group chairman and chief Executive Officer Yu that in a full media era, everyone and every agency can become a media,　　All platforms have to grasp the trend of information consumption, the key to the development of the media is who can master the user.　　Yu was presented on December 17, 2010 at the annual meeting of Caijing, "2011: Forecasting and Strategy", "Cooking wine Ninghua: New media: Reshaping the media industry".　　He Li, chief editor of Caijing Magazine, "Beijing News" executive editor Amy Yuexuan Wang Chun, Sina Executive vice president, editor-in-chief Chen, Rim China president Ecwg, the founder of the network, the Editor-in-Chief Doctor Wang and Yu participated in the discussion, the guests on the new media and the development of traditional media had a heated discussion. Yu that the media is essentially information content consumption, there are three issues to consider.　　First as a consumer to see what, second where to see, the third with what look. The first look at what, in fact, determines the overall media development trend.　　Second, where to look, decide what he is, just said scene, this kind of scene actually decided the network, for example through the mobile phone to look, may be in the mobile phone look, sits in the office with the TC to look, here the head has what we so-called use what kind of network to look, last a so-called terminal, for example just now I said mobile phone, this "From these three aspects we derived to further see that there are four industrial chain value roles come out, the first content creators, whether the original, anyway you are content creators." Second, we feel that the so-called channel providers, such as we see telecom operators, we see fixed network operators, radio and television operators. Third terminal manufacturers, today a variety of terminals, including we now found that with the phone derivative, and then call the phone may not be appropriate, in fact, today smartphones have a lot of computing functions. "Yu that today is a whole-media era, everyone may also be the media, and every organization, even if he is not the media, may be the media, such as the ipad."　　He said that around three points, four roles, more bullish platform business. He concluded that the whole media is the information consumption three links and four roles set up, as for the future is the charges or bottom charges, the key who can master the user.