Zacks: Air network takes strategic measures to develop mobile gaming business

U.S. Eastern Time June 29 16:37 (Beijing time June 30 4:37) News, according to foreign media reports, independent investment company Zacks's stock research department today reported that the Air Network (Nasdaqgs:kong) announced that the　　The company has decided to acquire a new Thermal Technology Co., Ltd., a Chinese mobile gaming developer with more than 200 types of 3D mobile gaming products, which is one of the strategic initiatives of the Air network. The report points out that the air network has overtaken rival Nasdaqgm:hray, Palmtop (Nasdaqgm:lton) and Shanda Network (Nasdaqgs:snda) to become China's largest mobile gaming developer.　　The company has made a strategic decision to focus on two key areas: 1 to develop mobile gaming business as the main growth driver, and to gain the largest market share in this area; 2 kong.net the portal site into mobile social gaming and community platforms. According to a number of industry reports predicted that the Chinese mobile phone value-added services market may generate up to 11.5 billion U.S. dollars in revenue before 2010, mobile gaming business is likely to occupy a significant proportion of this market opportunity. At the end of April 2009, China's mobile phone users were 671 million people, the market penetration rate of about 45%, the expected mobile phone users will be more than 750 million people before 2010.　　As a result, China's online mobile gaming developers are looking at this significant growth potential.　　In the first quarter of 2009, mobile gaming accounted for 17% of total net revenue, up from 10% in the previous quarter, and 6% in the same period last year, which is expected to account for 25% of the total revenue from the air network for the 2009 fiscal year. The air network continues to strengthen its ability to develop its own mobile gaming capabilities.　　So far, the air network has more than 150 mobile phone games through all the main channels of commercial operation, including China's first Flash Lite mobile gaming community and called "Farm tycoon" the first mobile social game. Zacks said the company is still bullish on the prospects for the air network, the Friends of China century and the handheld. (Tangfeng)