Zhong Zhixin: Using promotional information to entice users to trade on a website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

In life, we often see such promotional information: clearance sale, the end of the month, the whole 50 percent, buy three send two and so on. This information is not related to the things themselves, but it can give customers a purchase attraction.

Most of the time users look at the product information and feel good about it, but they don't make a purchase decision. While hesitating, a regular promotional message could be the last blow to break the psychological barrier of user purchase, prompting the user to take out his wallet and buy it.

The composition and description of the promotional package The ultimate effect is to make users feel irresistible, if missed such a good opportunity, simply sorry yourself. We can consider how to plan the promotional information of our website from the following 3 points. Foresee the funeral, please pay attention to Zhong Zhixin blog or webmaster Heart Forum.

1. Exert pressure on users (sense of urgency)

Push users to buy now, don't wait for tomorrow, take out your wallet now. Users today do not purchase on your website, tomorrow may be in other sites to buy, so should give users a certain amount of time sense of urgency, pressure. Promotional content can make time limit, also can be limited, in short, let users realize that such a good opportunity now do not seize, there will be no chance.

Whether limited or limited, users must be convinced, not like those clearance sale, a three or four years, the same clothes, the same shopkeeper, the same store, which can only increase the customer's distrust, without increasing the sense of urgency.

2, appear in the appropriate time and position

After reading the product information is the user to make a decision of the moment, at this time to show users the advantages of products outside, the most help users in the hesitant to make a favorable decision to purchase the site. Some sites put promotional information on the home page, often in the form of temperament ads, but when users go to other pages, may have forgotten the site's homepage display promotional content, so lost once again to persuade users to buy the opportunity.

8630.html "> Sometimes, different promotional activities apply to different products. If the promotional activities are more, the product page should also indicate that this product is suitable for those promotional packages.

3. Use the word "free"

Free is one of the most powerful marketing tools, such as giving away free gifts, free shipping and so on. These can give the user a psychological comfort. This one of the fishy believe that do shopping site or do Taobao know, in this is unclear said.

4, discount vouchers volume, etc.

The promotional information note also emphasizes the amount of money saved by the user when buying, how much discounts are received, or directly displays a cash coupon number that users can use when paying. These discounts are actually important no longer with the quantity, discount is to play a few discount, the user's psychological difference is not small, but not discounted and discounted psychological differences on the big

All users have a psychological burden when they buy, fearing that they are not buying the best things at the lowest price, and that they are paying higher prices than others. The promotional information should be clearly told users, this is the best price users can get, will not endure hardship, let users buy at ease.

Promotional supporting the preparation of articles, in fact, very fastidious, both clearly meet the list of all the benefits to the user, but also inflammatory, and to have a sense of reality. The planning of this promotional information requires experience and exercise.

Finally hope to have a local station friend if feel www.maomingxinwen.com can, hope can contact me exchange a friendship, qq:343117760