Zhou Lei, 360 mobile phone system vs. millet

96 days after the 409 million dollar injection of cool pie, 360 and cool joint venture management team on March 19 for the first time to face the media debut.

"One observation" (from the Media public: GUANCHA01) learned that the joint venture executive structure and division of labor has been clear: cool-send Chairman Guo Deying for the joint venture chairman, but not too much in charge of specific business. Zhou is the CEO of a joint venture company and is in charge of day-to-day operations. , Cool executive vice President Li will be in charge of the joint venture supply chain, production modules, 360 Vice President Pan Zhiyong in charge of the joint venture market, sales and other modules; Cool mobile internet and the president of the electronics company Hao Fanghao in charge of the new joint venture product development, software experience and other modules.

Li to "one observation" that cool faction and 360 will play down the concept of joint venture, the company positioned as a combination of hardware and software start-up team, both shareholders have made it clear that the joint venture will be the greatest degree of support for development, is still working to recruit all kinds of talents to improve the new team.

360 officials recently released a 360 OS publicity picture on Weibo, code-named AK47, and said "this may be more suitable than MIUI for millet OS", provocative means obvious, Zhou 祎 forward this micro-blog said: "The new mobile phone brand temporarily confidential, the predecessor has millet, we have rifles, so code AK47", Provocative means very obvious. 360 Vice President Pan Zhiyong said: "AK47 is only a joint venture company's new product code, the continuation of the 360 special for the first product name, but the new product specific naming and other brand after the announcement of the market planning."

Li said the joint venture would certainly launch the new OS, not from scratch, but at the bottom based on the cool UI at the moment, combined with the advantages of more than 360 and cool two companies, "there will be more features besides security". Li that the market and history of the past few years have proved that the OS without hardware as a prop is certainly not going to be successful, and the previous attempts by internet companies to launch independent OS have now been seen mostly over. At the same time, domestic hardware companies do not have a single OS too much opportunity. Now the market is a "hard and soft combination" of the era, so will create many opportunities. Internet giants into the hardware industry is the inevitable choice, there will be more internet giants and hardware companies in the future.

Joint venture company new product configuration not less than 2GB RAM

Interestingly, whether it is the establishment of a year of the cool of the great God, or will be set up a new brand, in the publicity of the target goods are consistent on the millet. Li said: "The competition (millet) as" first rich people ", is doing a variety of expansion and scale, the goal is no longer focused, the product is no longer the ultimate. The joint venture should be more focused than its rivals (millet), focusing on smartphones or Internet handsets to create a good experience and product system.

Before the debut of 360 with the team of cool joint executives, Coldplay released the "Great God F1" new mobile phone, configured Qualcomm MSM8916 four core processor, 5-inch 720P screen, 8 million pixel front + 5 million pixel rear camera, 2GB RAM+8GB ROM, built-in cool UI5.7 version, supporting the TD-LTE/TD-SCDMA/GSM three network format and dual sim function, the price of 699 yuan, and claimed to "crush red rice."

Li said that the cool faction and 360 joint venture launched the product "do not do 5 inches below the product, do not do less than 2GB ram products," Li said: The goal is not only to do cost-effective products, but also to define "domestic mobile phone flagship product new benchmark."

Denied cooperation with Gree: Dong aunt to do mobile phone courage commendable

Interestingly, the day before the team of cool and 360 joint executives was unveiled, Gree Group chairman Mingzhu exposed the Gree mobile phone in the speech of Sun Yat-sen University, Mingzhu has claimed that "Gree mobile phone full-featured, can use three years not to change", the industry has analysts according to "Enemy is Friends" conspiracy theory, inferred "Gree mobile phone will be in 360 cooperation." But the cool faction and the 360 joint venture management team have made a clear denial.

Li to "one observation" revealed: Gree mobile phone is actually OEM foundry products, and smartphones is a system engineering. "Aunts and uncles enter the mobile phone business, the goal is to get mobile internet access, but the world relies on storytelling to survive not in line with business logic". Li commented: "Dong Aunt do mobile phone, attitude courage commendable."

Zhou and Lei: old grudges and new grievances

With the 360 and cool new joint venture company executive structure and division of labor Clear, Zhou recently also frequently on Weibo for the joint venture company. After the Spring Festival, Zhou has led 360 mobile phone team personnel into Shenzhen, and to the presence of staff "dozen chicken Blood" said: "Follow me old Zhou Gan have meat to eat, if a few years later everyone also rented live, that is my disgrace!" Zhou also described its 360 "seal program", claiming that "to do the best mobile phone", the lecture picture background for the Cuban Revolution leader cut the tile image.

For Zhou in the joint venture's role and positioning, Li said Zhou is "China's internet big guy most understand products, the most passionate product manager." Pan Zhiyong is described as "important brand representative and corporate image spokesperson", is the joint venture company "see direction" leader. and Hao Fanghao said Zhou is "China's best product manager, for Internet companies, the user's understanding is critical to help the joint venture closer to users of product design and social media dissemination."

"One observation" analysis that the establishment of millet in the past 5 years, in the brand and public relations face the biggest test is Zhou in 2012 in order to promote the "360 Special for the machine" and Lei and millet intensive "artillery." "360 Special for the machine" although the final due to partners and many other problems failed, but Zhou and lei depth enemy, and left in the industry "red Cannon" of the lake name. With the Zhou 祎 in the 409 million dollar injection of cool PIE, 360 in 2015 will return to the mobile phone market stage, the war between Zhou and Lei will continue and expand to the Intelligent ecological field. However, Lei is no longer the mobile phone industry recruits, Millet has grown into the world's fifth-largest mobile phone companies (IDC 2014 years of data). Still will "muzzle" aim at Millet Zhou, this can still smooth occasion?