Zhu Wilian: Web game is to pry point agent game is gambling

In the economic storm of entertainment in the winter is seen as the development of the network game in the spring, Zhu Wilian rapid success, seems to prove that this reporter Wu Li November 2008, Shanghai, a late autumn night, two of men in the dinner table secretly arrange a cooperation program.　　They are the chairman and CEO of Rainstorm Entertainment Zhu Wilian and chairman and CEO of Chen Network. February 20, 2009, Rainstorm Entertainment and Grand Network announced the two sides reached strategic cooperation, rainstorm Entertainment licensing Grand network under the Grand Game SDG Company in their own game platform to operate the "prophecy online", and "prophecy online" rainstorm operation of the original area service unchanged.　　At the same time, Shanda Network's Royal Online Co., Ltd. SDO will open its grand online platform, access to rainstorm entertainment development and operation of the online works, the two sides also said that more areas will be a comprehensive strategic cooperation. "Very happy in such a short time to complete and rainstorm entertainment in the industry with innovative technology, rapid development of the game between the advantages of complementary."　　"For once as a grand vice president of the Zhu Wilian, Chen Tianqiao gave a great affirmation." As a result of intensified market competition and global economic crisis, the life period of China's single network game is shortening, which has objectively contributed to the industry's participation through cooperation, alliances and even integration to hold the group for the winter.　　But the small and medium-sized network game company has been very cautious with the big company cooperation, Zhu Wilian bravely becomes eats the crab. "Grand is my old club, it is the value of our independent innovation."　　"Zhu Wilian to" business weekly "said that through this cooperation, rainstorm Entertainment can share 70 million grand active users, 320,000 terminal channels, millions dividends and more than 800 customer service representatives, as well as billing channels, call center, dividend promotion, points and other services. Rainstorm Entertainment, as one of the domestic original online games, has been profitable since its inception in 2007. 2008, the rainstorm independent research issued the domestic first-class fone online game engine, and on this basis launched the first large-scale multiplayer on-line role-playing class 2.5D network games "The Prophecy Online", the public test 10 hours, simultaneously the online number has exceeded 100,000, after 5 days unceasingly refreshes the record, All new clothes reach saturation.　　With its outstanding market performance and tens of millions of loyal users, the "prophecy online" has become one of the most successful games in the market last year. After the end of 2008, the rainstorm also launched a variety of independent research and development of the game products. Cover Web games, casual games, horizontal version of the fighting, 3D large-scale online games, forming a more complete product line.　　At the end of 2008, Shanghai rainstorm market share reached 2%, among the top ten online game manufacturers. This is a hard-won achievement. Zhu Wilian has had three entrepreneurial experiences before Rainstorm entertainment.　　Rainstorm Entertainment preparation in the second half of 2006, the origin of his and several senior Beijing game players to meet. 2003, these players think that the development of domestic games is not satisfactory, mainly by the game engine constraints, so spent 3 years to create a game engine, and successfully outsourced to domestic game companies, a few months that has been 5 million yuan income.　　Zhu Wilian with them hit, South Shanghai registered rainstorm Entertainment. The company has only six people at the earliest, 4 founders plus front desk and finance, crowded in Shanghai Putuo District, a commercial and residential building office. Only one office is more than 60 square meters. Several entrepreneurs work one weeks for more than 100 hours. Even the security guard jokingly called the company's people insane.　　Gradually, the number of teams more and more, rainstorm Entertainment became the star company in the building. September 2007, Rainstorm Entertainment by Shanghai Xuhui Software Park invited to move to Xuhui Digital Entertainment mansion, in this building to cultivate the legendary building network, Rainstorm Entertainment began a new pioneering journey.　　At this time the number of employees has more than 300 people, under the lead of 4 bosses, Rainstorm Entertainment has become known as the digital entertainment building industry companies, 5 floor office is often brightly lit until the wee hours. "Rainstorm Entertainment hit the market's success point on the" online game players built. Zhu Wilian was glad that he had insisted on the idea.　　Rainstorm entertainment at present, about half of the more than 300 employees are players, such as Coo Zhao Liang is the original days of the Century, "Street basketball," The main operators, the company's Entertainment planning Department of an employee is the two "legendary" game championship. "For big companies, it's right to look for a professional, but for a start-up like us, I think the developers of rainstorm entertainment should be like this: they can understand the player's needs from the bottom of the game, and finally get through each link."　　"One of the Zhu Wilian of entertainment in everyday life is to play online with his company's game products," he said, and he says this will yield first-hand information about player psychology and needs. Customer service has been the most criticized problem of domestic online games. It is normal for the customer to be tossed by the player passively, but the rainstorm entertainment uses a different approach. Zhu Wilian request the Rainstorm Entertainment customer service personnel, by the telephone, the on-line communication and so on the active understanding player's demand and the opinion, the passive for the initiative improvement own game product. "Customer service is an important interface between games and players. "Zhu Wilian said," Can let the player feel you annoying, is a qualified customer service. "In his view, one of the important reasons for a rainstorm to make a profit in just one year is that they know how to avoid mistakes made by their peers carefully." "We don't have the ability to make mistakes, we have clear goals, we know what we should do and what we shouldn't do."　　Zhu Wilian said Rainstorm entertainment will be very cautious this year, repeatedly demonstrating the planned products, tracking, and each project he will personally stare. Today's Zhu Wilian is a lot more conservative than it was a few years ago, and he said that if he went back 10 years, he would certainly have expanded the storm from 300 to thousands, but now he's more cautious. The development of rainstorm Entertainment has been relying on its own funds. "I was born to repel VCs, and they would sway my mind. Rainstorm Entertainment The current funding situation is very good, I do not see more than 10 million or 20 million dollars we can use to do what. Zhu Wilian said, "Unless we need to make big financing before we go public, I will always exclude foreign investment." "The business model of rainstorm is similar to that of Shanda and other online gaming companies, except that they do not act as proxies." "I do not want to drop a lot of money agent a product, this is gambling."　　Zhu Wilian repeatedly stressed that his request for heavy rains is to learn from, and then participate in innovation and leadership innovation. For the future development direction of Rainstorm Entertainment, Zhu Wilian has already made his own abacus. "The core competitiveness of the storm in the future is not one or two single games, but the game and the community tightly together." "All along, Zhu Wilian want to build a community based on online entertainment for the platform to achieve a truly profitable social networking community."　　As early as the third venture, he founded the SNS community map of the network. "I think the web game is a pry point.　　After more than a year of thinking, Zhu Wilian came to the answer, he will his third entrepreneurial SNS Web site map into a web game, "The Rabbit Lying Empire" in October 2008 in the Rainstorm Entertainment platform. Zhu Wilian that, happy Net is a game and SNS a relatively early form of the combination, happy net in the future have any achievements, will be related to the game.　　He hopes the storm will launch more products in 2009, tamp down revenue and market share, and boost the combination of SNS and games. The next rainstorm entertainment will also be set up some points, such as the May this year will be set up in Qingdao North Rainstorm, as a rainstorm in the North headquarters. "So far no online gaming vendors have set up research and development bases abroad.　　"Zhu Wilian is surprised that a large number of capable domestic online game giants do not pay attention to foreign research and development, and his own assumption is that the third quarter of 2009 in North America set up a rainstorm entertainment research and development base, South Korea Seoul Research and development base is also being prepared. "We hope to achieve a global integration of research and development operations, which is a long-term project, at least 5 years, up to 10 years." Zhu Wilian firmly said that all this work rainstorm entertainment will not be backed by venture capital, still choose their own funds.