A traditional enterprise electric merchant's weeping blood experience talk about the huge pressure of the stock under the line

Why do the traditional enterprises enter the electric business?   Generally divided into two kinds: one is the boss is too powerful, his strategic vision is good, very early start layout; one is forced, no way, offline inventory is too big, on the. Tang Lion is the second, offline inventory pressure is very large, warehouse Yahuo a lot of, holding Taobao as a sewer idea.   Boss request is not high, ten thousand or twenty thousand Yuan a day a hundred thousand of Yuan is good. However, August 26, 2010, Taobao autumn installed a big promotion, a single day breakthrough 1 million yuan (at that time Taobao single day the highest sales also on six hundred thousand or seven hundred thousand Yuan) ...

Traditional clothing dealers Love hate intertwined: online and offline channels difficult to coordinate

"For all manufacturing traders to know that the situation has changed today, the war may have begun for the traditional industry." In the eyes of Jack Ma, Alibaba Group chairman, the Day Cat Shopping Festival opened a new marketing model to the traditional marketing of the war. For traditional apparel producers shrouded in falling performance and high inventories, "Double 11" sales are unthinkable in the traditional marketing model, but it seems to be a thirst.   Gongchenglvede's electric quotient is superior, the clothing merchant is mixed with this love and hate.   19.1 billion advance the demand? This winter entity ...

Every customer prudential product CEO aged: China is difficult to form the U.S. electric business structure

November 26 News, http://www.aliyun.com/zixun/aggregation/7113.html "> Customer Prudential Products CEO aged at the seventh annual online retail conference last week, said   The enterprise of the domestic business platform has not formed its core competitiveness, "if the formation of their core competitiveness, the whole change will not be so fast." Aging review, from 2000 to do a network of excellence, want to make China's Amazon, to Beijing east, the cat, Suning easy to buy the rise of the war ...

Gome heavy bombing electric business breakthrough: CCTV 2013 AD tender will cast 400 million

On November 18, the 2013 CCTV gold Resources bidding meeting, 2012 years ago, three quarters have been at a loss of Gome for the first time to attend and extravagantly.   It is clear that Gome expects CCTV platform publicity for its online business to bring popularity, however, in the face of the current electric business accounted for less than 5% of the reality, the intention of the electric business as the core channel of Gome, in the long term I am afraid still can only adhere to the line under the dual core path.   However, in the home appliance industry has been fighting for 26 years of Gome, such a big publicity or aroused controversy in the industry. "Number No. 766" frequent attack ...

Four big giants take turns to contend: the electricity merchant price war next year will continue to be "the Fugitive"

Dangdang CEO Guoqing yesterday began a trip to the southwest. In the face of the authoritative media from his wife's hometown ——— Dangdang Joint president, guoqing wife Yu is authentic Chongqing, double 11 period has kept a low profile he opened a chatterbox, the topic of natural from the year to continue to the present http://www.aliyun.com/zixun/aggregation/ 34463.html "The price war of > Electricity dealers." He predicted that the price of electricity dealers will fight next year, the days of cats, Jingdong, when, Suning easy to buy 4 of the main business website, ...

Lightning strike by electric dealers: domestic mobile phone futures are being questioned

November 22 News, Nanfang Daily reported that some of the new domestic mobile phone manufacturers are relying on the electric business platform to play a "blitzkrieg." After 360 special machine, a large number of completely did not hear of mobile phone brand rapid rise, excellent rice, mushrooms, small whirlwind, Big K, small chili ...   Their names, though bizarre, are surprisingly similar in their sales practices. Starting from the second half of this year, many manufacturers sell mobile phones through the electric business platform, but also micro-bo hype, hunger marketing and other practices have also been introduced, exclusively engaged in the pre-sale model, often the product has not prepared the volume on the launch of sales, ...

Big Cola phone to shake Millet domestic mobile phone corps together electric business channel

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently, millet technology opened 300,000 millet mobile phone sales, the so-called 300,000 1S youth version in 12 minutes 02 seconds sold out. And just launched the Big Cola phone even not too much preheating bedding, also in a few days ago easily completed 200,000 reservations, and the next day after the sale of 1 hours, successfully sold 60,000 units. Reporter ...

Overseas traditional retail giants occupy China's electric business: local problems

Recently, the domestic well-known electric business enterprise "Double 11 total sales of 19.1 billion yuan" news, undoubtedly stimulated the traditional retailer's nerves.   Because this data, the equivalent of 2011 Gome Annual sales of nearly 1/6, Wangfujing department store sales, McDonald's China 1400 stores sales nearly 2.36 times times. Traditional retailers have been hit by the strong impact of electric business enterprises, China's business model platform from offline to online migration has become an indisputable fact. Where is the outlet for traditional retailers? Wal-Mart, Carrefour and other overseas retail giants have beaches in China's electricity market, but "foreign monks ...

Gome three-quarter loss 200 million: Electricity quotient platform sales rose 160%

November 19 0.5.html "> PM News, Gome issued the nine-month performance as at September 30, 2012, income of about 36.057 billion yuan, and the same period last year, 43.983 billion yuan, down 18.02%.   The owner of the parent company should account for a loss of about 687 million yuan, compared with a profit of 1.791 billion yuan in the same period last year. In the third quarter of 2012, Gome group lost 186 million yuan, the second quarter of the 568 million losses sharply narrowed, while Gome http://w ...

Old talk about the competition of the Platform for Business

November 19 Afternoon news, where the CEO aged in the 2012 Caixin summit on the issue of electricity business platform, said that the game between the platform is very simple, is to boil who money more, and no technical content.   He also believes that because venture capital often casts the same type of company to diversify the risk, it intensifies the competition of the industry. and Suning is exclusive cooperation "where the customer is now attributed to the brand electric dealer this kind of I am very happy, I finally left the ranks of the consumer." "It is clear to Fank that we are a brand and we have no inclination to be a platform," he said. ” ...

Old talk about the competition of electric business platform: is to boil who money more VC increase industry competitive

November 19 Afternoon news, where the CEO aged in the 2012 Caixin summit on the issue of electricity business platform, said that the game between the platform is very simple, is to boil who money more, and no technical content.   He also believes that because venture capital often casts the same type of company to diversify the risk, it intensifies the competition of the industry. and Suning is exclusive cooperation "where the customer is now attributed to the brand electric dealer this kind of I am very happy, I finally left the ranks of the consumer." "It is clear to Fank that we are a brand and we have no inclination to be a platform," he said. ”  ...

Electric business channel or impact line pricing system: Price return to trend

November 11, a originally belong to the festival of singles, the Electric Business enterprise Carnival count Money feast.   On the day only on the cat platform, it produced close to 100 million transactions and 8000多万个 need to mail parcels, and Alipay total turnover of 19.1 billion yuan. Behind these figures is a renewed debate on the subject of the electricity dealers ' threats. Under the aggressive offensives of the electric dealers, some traditional channel operators expect that their November or even the entire 4-quarter performance, will have a more substantial shrinkage. What about the future?   Become a problem that many traditional retailers have to think about. Has the traditional profession person ...

The competition behind the Singles Day: Electric dealers and the traditional retail industry head-on confrontation

This year, a day to suck gold tens of billions of Yuan "singles Festival" promotion, the evolution of the line and the line under the thick of a confrontation.   In addition to defensive tricks, more Beijing, Hangzhou and other large department stores in the "Singles Day" launched a large-scale promotion, head-on. "Focus on the same period, consumer demand and purchasing power is relatively fixed, line online retail trade has been ' hand-to-hand combat '."   Said Zhang Tianbing, a partner at Deloitte Consulting. Even the electric business enterprise disclosed the promotion performance also is emphasizing the contrast. Alibaba Group released data, said 11th all day Taobao and the day cat completed ...

Su Ning Yi buys "The Marriage" litters Regiment: "Goes to the electrical appliance" The electric business big layout

Suning and Litters will start exclusive cooperation with the group. Yesterday, Suning easy to purchase confirmed, its group buying channel will and litters regiment common operation, by the litters group to provide life service group single, Suning is responsible for providing platform sales.   Prior to that, where the guests, le Bees and excellent purchase have been settled in Suning easy to buy, http://www.aliyun.com/zixun/aggregation/32834.html "> Industry Analysis, Suning easy to buy is to" go to the electrical "electric dealer big layout. It is understood that suning Tesco purchase channel September end ...

Electric quotient "dividend" under the hidden worries: price-cutting gimmick homogeneous PK

November 12, days of the Cat Mall, Suning easy to buy, Gome Online mall and other electric Business enterprises published "Singles Day" promotional data.   This group of beautiful data shows that Singles Day promotion period, Day Cat mall sales of 13.2 billion yuan of the results (not including Taobao data), ranked first in all types of electrical business enterprises. In the autonomous electronic business (most of the purchase and sale of goods) enterprises, suning easy to purchase the top. Su Ning Tesco executive vice President Li Bin said, November 11 suning easy to purchase order volume breakthrough 1.5 million orders, three days cumulative order of nearly 3 million orders, sales amount year-on-year growth of more than 20 times times ...

Single energy-saving business collective Carnival: the same quality under the price gimmick PK

November 12, days of the Cat Mall, Suning easy to buy, Gome Online mall and other electric Business enterprises published "Singles Day" promotional data.   This group of beautiful data shows that Singles Day promotion period, Day Cat mall sales of 13.2 billion yuan of the results (not including Taobao data), ranked first in all types of electrical business enterprises. In the autonomous electronic business (most of the purchase and sale of goods) enterprises, suning easy to purchase the top. Su Ning Tesco executive vice President Li Bin said, November 11 suning easy to purchase order volume breakthrough 1.5 million orders, three days cumulative order of nearly 3 million orders, sales amount year-on-year growth of more than 20 times times ...

Ruijin Lin Anshui: The electric business generation operation is not the low threshold data is the key

September 7, electronic commerce as a whole custodian service provider Beijing Ruijin Lin Network Technology Services Co., Ltd. announced that in May this year, the Asian Fund from the SAIF to the total of nearly tens of millions of dollars of investment.   Hot land capital for Ruijin's exclusive financial advisor. Recently, Ruijin Lin co-founder Anshui in an interview with the investment industry, said, "the development direction of the electric business service must be the data." If an electric business service company does not have the ability of data mining and analysis, the future must be eliminated. According to the introduction, Ruijin Lin this year will focus on the development of Shanghai area business, cloth ...

Home Depot Transformation Electric business checking: Closed seven stores a day

Yi Shi [an industry analyst said, "Now only do E-commerce is a bit late, the traditional industry to integrate supply chain resources, and familiar with the internet's ' water ', need a long-term process." "] Performance continued to lose money, the size of the shrinking, frequent changes in personnel ...   Home Depot, the country's second-largest retail giant and the world's largest home building materials retailer, finally failed to survive the winter in the Chinese market. 14th, Home Depot announced the closure of Tianjin, Xian and Zhengzhou, respectively, seven home building materials retail stores. In this regard, Home Depot to ...

Luxury electric Dealer "civilian" experts say the service is in place category should be extended

Luxury electric companies since 2009, in China has been a barbaric development, but now, it seems to be in transition: Go Show network is moving towards the "popular fashion brand" direction, only the goods will also play the banner of public consumption ...   Luxury electric dealers no longer attach themselves to the "luxury" label, but put down their posture, began to take the popular, personalized route. The market for luxury goods to the civilian use of goods network as an example, as a famous fashion discount network, the online product discounts to 34 percent. and positioning for the "global trend of luxury network retailers," The treasures of the net, the number of large names accounted for all the goods ...

Electric Business War: "Arsenal" + microblogging marketing is equal to win

With Liu active weakness, hit August electric http://www.aliyun.com/zixun/aggregation/15618.html "> Price war is a draw a period." Although Gome, suning and other opponents, claiming to put the price war to the end, in fact, and Liu before the strong high-profile like, are bluffing, fishing for "geography" profit.   Everyone knows that to be serious, no one can afford to play. This year, the electric commercial war has been fighting continuously. April, suning Tesco provoked ...

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