McDonald's online marketing with children's games

McDonald's Children's website McWorld Beijing time April 21 Noon news, the McDonald's Children's website McWorld recently began to provide children with character creation, tree house dress up and virtual world exploration and other fun games, the move is aimed at strengthening brand marketing. The new game offered by McDonald's is a novel online marketing approach, with French fries, hamburgers, and apple pie in the children's game, with the main goal of making it a natural way for children to connect their brands to happiness. This mode of advertising is different from the 30-second TV spots and movies ...

Happy NET add a variety of game components

It is understood that just on line more than 10 days, the player that is more than 2 million of the "Happy City" and a variety of game components, has been in the Ministry of Culture "online game content review on-line reporting and Progress Inquiry system" in the record success. "Happy City" in the short term the number of players blowout is not a result of the mandatory implementation of kaixin. Survey data show that 75% of users after receiving a friend recommendation notice installed the "Happy City."  15% of users are seeing media reports about happy cities trying to install; 10% of users are told to install after chatting with friends. The launch of the "Happy City" ...

Ratings fraud: A dangerous game on TV

Ching recently, the "People's Daily" published a continuous report, exposing individual local satellite TV "buy" sample families, "manipulate" ratings, the production of false data, the bad behavior in the country caused a stir.  All over the media actively follow up, so there are more ugly is gradually exposed. In fact, the crisis of confidence in ratings has not started today. In recent years, as ratings have become more and more dominant, the questioning of the authenticity of ratings has never been interrupted.  I dare not say that all doubts are based on facts, but they are not groundless. Ratings can't be considered bad.

Fuji Kang or buy Chengdu one game company

Reporter learned yesterday, according to the relevant information channels revealed, in order to adapt to the development of the downstream industry chain, Foxconn is with the game company Chengdu Hansen Information Technology Co., Ltd. to negotiate the acquisition.  Although Foxconn does not comment on this, but the Chengdu Hansen related officials in the interview with this reporter did not deny, but more details they are inconvenient to disclose. The company is interested in the introduction of the investment in Chengdu Hansen is a game company focused on web game development and promotion. On the news of Foxconn's takeover of the company, the head of the Foxconn marketing department said he was not aware of the details, but knew that Foxconn was in touch ...

Man sells game currency for 10 months to earn 200,000

Huaxi City News (Tang Zhibin reporter Wang Renhong) Guangan Yuechi County After graduating from a university in Wuhan, a computer company to work. During the work in Wuhan, he installed the server (the illegal installation of legendary game software), to sell game coins to players, providing advertising services, 10 months of illegal profit of more than 200,000 yuan.  In early April, Lee was arrested on suspicion of copyright infringement by Yuechi police. Lee is Yuechi County Gou Jiao Town people, like to play computer, July 2009, when the year 21-Year-old Li from a university in Chengdu, a computer professional graduate. Then to Wuhan, Hubei, a computer company ...

SNS game into industry nuggets hot spot

This reporter Rebin with the popularization of the Internet, as well as the flourishing social network, SNS game market is brilliant. Market consultancy estimates that in the 5 years of 2010-2015, the social gaming market will grow by 4 times times, to $5 billion trillion. However, SNS games are also difficult to escape development bottlenecks, facing the challenges from market segments, profit patterns and so on.  In the future, how the social game market completes the breakthrough from product form to business model is still worth looking forward to. Global social games are growing with the popularity of the Internet, as well as Facebook, MYSP ...

Nine City announces investment in US mobile gaming and platform companies

⊙ reporter Xiaobing 0 editor Quanzeyuan The Nasdaq-listed domestic online game developer and operator Nineth City announced 8th, with the US mobile gaming and Platform company Aurora Feint Inc.  To reach the final investment agreement, nine cities as a strategic investor equity participation Aurora Feint.  Zhu, chairman and chief executive officer of the Kowloon City Board, said that since then, the nine cities in the development of mobile gaming platform has taken an important step, but also the nine cities to respond to the global strategy of a manifestation. CNNIC data show that by the end of December 2009, hand ...

Nine City Investment mobile gaming platform

Liu Fangyuan July 8 afternoon, online gaming company Nineth City (NASDAQ:NCTY) announced to the United States mobile gaming and Platform company Aurora Feint Inc.  (hereinafter referred to as "Aurora Feint") reached a final investment agreement, from nine city to Aurora feint strategic minority equity investment. According to the reporter understand, Aurora feint early had obtained from Japan Dena Company 3.5 million U.S. dollars strategic investment. Industry insiders speculate that the nine city's stake in the capital than before the number ...

Nine City announces investment in mobile gaming and platform company Aurora Feint

July 8 Afternoon News, the domestic network game developers and operators of the Nineth City (NASDAQ:NCTY) (hereinafter referred to as "nine cities"), announced today with the United States mobile gaming and Platform Company Aurorafeint Inc. (hereinafter referred to as "Aurora feint") to reach a final investment agreement,  A strategic minority equity investment in Aurora Feint by nine cities. Headquartered in Burlingame, California, Aurorafeint, was founded to focus on the development of mobile games, and then develop and ...

Yahoo moves into social gaming to challenge Facebook

Beijing Time July 7 Noon news, according to foreign media reports, Yahoo will be announced in Wednesday local time agreement with Offerpal, the latter can help advertisers to buy virtual currency for potential customers, Yahoo's willingness to develop social games gradually increased. Industry insiders believe the move should spark the vigilance of Facebook and its CEO, Mark Zuckerberg. The most popular and lucrative apps on Facebook are games, but the Facebook effect (Facebook).

Survey shows 20% teenagers surfing the internet for playing games

New Express News (reporter Yin Lai correspondent Ye Minliang) Guangdong before the age of 7, the proportion of young people surfing the internet more than 10%.  Yesterday, the Group of Provincial party committee released a survey report, and issued to parents summer "early warning": Many design meaningful activities to prevent the network disease high. Survey shows that the 7-Year-old before the internet accounted for 13.1% of the 7-Year-old society accounted for 18.9% of the Internet, more than 80% teenagers before the age of 10 "net." "It is clear from the survey that young students in Guangdong have a relatively early exposure to the internet," he said. "The director of the Guangdong Provincial Youth Research Center:" Nearly 90% of the children say summer surfing time ...

Online games real-name August execution several joys and sorrows

Author: Jia June 22, the Ministry of Culture officially released the "online game management interim measures", and the official implementation on August 1. This bill amounts to six chapters 39, to the network game content, the management mode, the operation qualification, the market main body, the management pattern and the legal responsibility has made the system stipulation. The main contents include "Network game users must use valid ID card for real name registration", "not set up without the consent of the network game users of the mandatory war", "not to random sampling and other accidental way, to induce online game users to take into the legal currency or online game virtual currency side ...

May US gaming industry revenue reduced by 5%

CNET Science and Information Network July 5, the International report market research company NPD published a report in Thursday, said the May U.S. gaming industry sales revenue of 823.5 million U.S. dollars, compared with the same period last year 865.7 million U.S. dollars reduced by 5%.  Microsoft's Xbox 360 game sales rose 11% to 194,600 from 175,000 units in the same period last year, with Nintendo's Wii sales rising 289,500 to 16% from 334800, while Sony PS3 sales increased 131,000 to 18% units from 154,500. But the Palm machine sale situation is not very good. Nintendo DS Palm ...

Shun Network technology: Network dimension Master Rong Internet cafes most satisfied with the game Update software

Shun Network technology: network-dimensional master won the 2009 "Internet cafes most satisfying game Update software" title World Network Alliance issued the "5th session of China Internet Café Industry Development Survey Report", Shun Network technology, "network-dimensional master" to 38.5% of the highest support rate of the top, won the 2009 "Internet cafes most satisfied with the game Update Software" title. The World Network Alliance "internet cafes Industry survey" has been Baidu, Eric's strong assistance, Zhongguancun, Pacific, Chinese Internet cafes online, Internet cafes Empire, A5 Webmaster Network, Donews and other 20 media to investigate the support of the investigation, the number of effective samples reached ...

"Interim measures for the management of online Games" The introduction of players rights and interests have fallen

China Economic Network, Shanghai, July 2 China's first department of Management and regulation of Network games Regulations, "online game management interim measures" finally issued. Subsequently, China's first nationwide online service standards also began to start to protect the interests of players, improve the network gaming industry service standards. The introduction of relevant policies will undoubtedly end some chronic problems in the healthy development of the online games industry, especially in safeguarding the consumer service and economic benefits, and the new standard of the service is very necessary. However, under the various requirements of the new rules of the network game, the benefit of the players will realize what effect ...

Web games no longer in the game. Implanted ads also join in

This reporter Lu Xianwen China Internet Network Information Center (CNNIC) recently released the "2010 China web Game Survey Report", so that social networking sites of the Web game again become the focus of attention. The report shows that as of April this year, the total number of users of domestic web games has reached 105 million, social web games, large-scale web games, stand-alone web games, more refined market to the differentiation of development. 105 million total, the number of users of stand-alone web games is 37.91 million, the number of large web game users is 23.84 million, and social class web game is the most fire ...

Interim measures for the management of online games put on the rules and regulations

Writing/newspaper reporter Zhang for a long time, the network game has become a lot of youth obsession, but also a lot of parents worry about a heart.  The crux of the problem is that the network game has become a legal supervision of the vacuum zone, the drawbacks of the cluster, spread out a lot of "social disease." It is gratifying that recently, the Ministry of Culture announced the "online game management interim measures", and will be implemented next month.  The new regulations on the game content, minors protection, virtual currency, such as online games hot issues, made a clear provision, so that the network game put on the statute "magic Spell." 12.

Player accused of gaming company for account number

-Correspondent Hong Light reporter Changiukian is the online game "Pirate King" registered players, at the same time registered with Fen-glovewawa, Fenglovewawa64 and other 5 accounts. On the afternoon of July 17, 2009, Xiao Xu found that his 5 accounts were managed by the Magic Tour Company, which manages the Pirate King game. Although Xiao Xu many times to find Magic Tour company, and has complained to the Jingan Consumer Association, but failed to solve.  Reluctantly, Xiao Xu will magic tour company to court. The reason for the closure of the account, Magic Travel company's game management ...

Player 5 game accounts are closed to the game company recovery account

The News (correspondent Li Hongguang) network game "Pirate King" player Xiao Xu, by the game provided by the Shanghai Magic Tour Digital Entertainment Co., Ltd. closed 5 games account, Xiao Xu so sued the court, the request to continue to fulfill the Network service contract.  A few days ago, Jingan Court decision Magic Travel Company within 3rd to restore the name of all the game account. Last July 17 17:45, the Magic Tour company in the game with Xiao Xu to deceive other players, on the basis of his 5 game account to do a shutdown. Xiao Xu to find the game of the company, and to the Jingan Consumer Association complaints have not been resolved, so Sue law ...

The study says the second half of the game will strengthen its share price

US Eastern Time July 26 afternoon (Beijing time July 27 morning) news, according to foreign media reports, market researcher Zhangxiaofan today in the U.S. investment website Seeking Alpha published an article that Shanda Games (Nasdaq:game) The latest public test 3D online games "Dragon Valley"  The second half will bring 26 million dollars in revenue for Shanda Games, boosting the share price of Shanda games and Shanda Networks (Nasdaq:snda). The following is a summary of this article: Shanda game July 22 began to the latest 3D online games "Dragon ...

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