After the integration of Web and e-commerce, the "money" path is boundless

Original log: Http://probizck.blog.sohu.com/100523104.html

Web2.0Combined with e-commerce "Money" is boundless

 

Since its birth, many web sites have been working hard and busy for their "qiantu"-profit model. So far, the Web2.0 platforms in China are all shouting the "starting to make a profit sprint" slogan. Fortunately, for a long time, the Internet field will not lack the "born for concept" financial support, which also created the greatness of the famous YouTube today.

We do not have to doubt that in the near future, the Web website will profoundly change our lives and become an important channel for many enterprises to make profits. However, the current situation is that today's Web2.0 has been transformed into zero, and it is very practical to use in the e-commerce field. Internet applications that are highly purposeful and all looking at "money"-e-commerce has absorbed and utilized the technology and concepts of web in large numbers, making it a catalyst and propeller for the e-commerce business model.

 

Application 1: a more effective buyer-seller supervision mechanism than a third-party supervision and certification institution;

To buy trustworthy products, you must not only recognize brands, but also merchants. The facade is big, and we trust most of the Well-decorated stores. The recent domestic "Toxic Milk Powder" incident has hurt our common consumers. Many media and experts have said that missing supervision is one of the important reasons for this accident.

Back to the previous topic, let's look at how C2C e-commerce in China has established an effective supervision mechanism, which has contributed to the trust of buyers and sellers. We can see that the C2C e-commerce platform in China does not have very strict authentication procedures for sellers who join the platform for product sales. Although there is no strict supervision from a third party, the entire purchase and sales system of C2C e-commerce platforms is relatively complete, and the purchase and sales are booming. Aside from the third-party payment system, the root cause of allowing sellers to operate in good faith and reassuring customers to purchase is the rating system of buyers and sellers. Through the rating system, the buyer can see the total number of sales transactions performed by the seller and the proportion of the buyers satisfied in all transactions. If this is not enough, all customers can view the products sold by the seller, and each buyer gives a specific evaluation of the current transaction.

If! The seller is willing to give up the opportunity for praise from the customer, provide fake goods or provide after-sales services in a crude and arrogant manner, then these bad records will become the basis for determining the purchase decisions of subsequent customers. How do you choose as a store manager? On the contrary, the store owner can also see the buyer's previous purchase records. If a buyer's historical purchase records contain many negative reviews from the seller, the seller also needs to be cautious about whether there are difficult guests.

Whether the shopping evaluation system conforms to business rules remains to be tested. Because many sellers do not want their sales records to be published all over the world. However, at present, 95% of online shopping transactions in China occur on the C2C e-commerce platform. That is to say, there are hundreds of millions of businesses running on the C2C e-commerce platform every day in China, it can be seen that many sellers and buyers have accepted the system of mutual supervision between buyers and sellers. The application of this supervision and authentication mechanism is actually a typical example of the application of Web2.0 technology and philosophy.

 

Application 2: QC personnel;

I remember that the definition of quality in the previous textbooks was "The sum of the characteristics of the ability to reflect the entity to meet the explicit and implicit needs ". In fact, the definition of quality has been extended, and even the design before the product is ready. Before the product leaves the factory, in most cases, the manufacturer's QC staff will inspect the product's performance, life, reliability, and security. However, the passing of these features does not mean that consumers will be satisfied with this product and will think that this product is of good quality. Whether the features of this product really meet the needs of most people, whether the product shape is pleasing to consumers, these issues have to be determined by consumers. Therefore, we have seen customers' spontaneous product usage reviews on many B2C e-commerce sites. There are many evaluation modes for the use of these products, including the full text and story type, and star rating based on the features, appearance, ease of use, portability, and other attributes of the product; it is even popular in overseas sites to display the product usage process through video.

The use evaluation of these products, both positive and negative, will become a reference for later users to buy this product. In foreign countries, the product use evaluation model with universal participation has become quite common and is an important means for B2C e-commerce sites to improve customers' shopping experience. The purpose of improving the shopping experience is not to promote the sales of a certain product (dedicated sellers or brand manufacturers looking for fake support to promote the sales of a product, the difference between e-commerce and traditional retail is highlighted, so that more customers can accept the online shopping model and enjoy it.

This atmosphere of shopping experience sharing is not yet mature in China. We can see that the customer messages and product reviews on the mainstream B2C e-commerce platforms in China are mainly focused on purchasing Consulting, such as asking whether there are goods, when the goods are delivered, and whether to return or exchange the goods. Some platforms provide product rating options, but few customers are willing to leave comments. It takes some time for the essence of Web2.0 to become popular in China.

 

Application 3: crossover between online shopping platforms and online communities;

We can see that many communities and portals are trying to build their own online malls. Similarly, many shopping sites have introduced channels and topics such as forums and personal spaces. This cross-border approach has different purposes for communities, portals, and shopping sites, but there are many common points in practical applications.

Example 1:

Taking a digital camera as an example, in order to make users feel the effect of digital camera photography, some sites allow customers who have purchased this product to upload the photos produced by the digital camera, of course, most of the uploaded images have been reviewed and confirmed by the shopping site. Through observation of the sample, potential customers can better understand the camera's performance and photography effect. Providing the customer photography Sample Service is one of the manifestations of a shopping site's improved shopping experience. On the other hand, we also see many portals or professional photography sites with evaluation and user communication channels, self-submitted samples and camera evaluations by online editing can also give fans of this digital camera a deep understanding of its performance and performance, the portal can also recommend potential customers to the online marketplace of the portal for purchase. In addition to sample images, we also see DV videos uploaded and shared on some overseas sites.

Example 2:

Take the B2C e-commerce platform for clothing as an example. At present, some brands and apparel e-commerce platforms at home and abroad have integrated shopping communities. For example, when a customer buys a dress, the apparel shopping platform encourages the customer to submit photos taken after wearing the dress through various rewards. This behavior actually involves the interests and preferences of many groups. For apparel shopping platforms, it is recommended that customers submit their own apparel that not only enrich the connotation of the online shopping community, but also improve the popularity of the platform to a certain extent, in the process of operating the community, we can also use various means to meet the customer's needs and achieve the customer relationship management goal in a soft manner. For customers who submit photos, not only can we get rewards from the platform, but we can also show ourselves to people who like the same brand of clothing. I think many of my friends are happy to enjoy the satisfaction of self-presentation today; for other potential customers, many like-minded people can be found in this community where people with similar tastes are interested in the same brand, you can also select your own clothes and Corresponding models based on the wearing effect of other customers.

Through the above two examples, we can see some business opportunities arising from the intersection of online shopping and online communities. Of course, the above mentioned are only some phenomena. In foreign countries, the most popular and relatively large member groups are professional shopping guide websites and price comparison shopping websites, the combination of the Web2.0 community and B2C e-commerce is more about the application of some small functions, such as submitting photos.

 

Summary:

With a strong purpose, all Internet applications looking at "money"-the combination of e-commerce and Web2.0 is not only the choice for e-commerce itself to facilitate transactions, it also enables Web2.0 to fully reflect the monetary value of its own technologies and ideas in specific applications. (Probiz boshang software e-commerce Consulting: ye Hai)