Analysis of Internet advertisement types-topic advertisement [1]

 

Spread ad is also called a Banner Advertisement.

 

Topic advertisements mainly serve two types: brainding and direct sales ). The purpose of branding is to gain a special reputation in business and provide tacit guidance for future purchases by consumers. This is the same effect as that of an outdoor billboard.

For direct sales, the purpose of a wildcard advertisement is to allow consumers to take immediate action. We hope that consumers can actually click this advertisement, or even access this physical location by phone.

 

In various analyses, bar advertisements have limited influence, so the share of bar advertisements is also decreasing year by year. Research on Direct sales shows that only about two of every one thousand visits will generate actual clicks, and these clicks are not guaranteed to generate consumption behaviors.

 

Ad through the bar also has an advantage and has little interference with users. Because it is a narrow bar, users can easily ignore it when browsing the Web page through the layer.

 

A special advantage is that it is especially suitable for ad to distinguish different content from each other, which objectively plays a role in content segmentation, in the current portal website, the navigation bar is playing an increasingly important role.

 

The wildcard Bar also has a change in the banner bar advertisement. In terms of design, it is generally applicable to horizontal occasions (automobile advertisements), such as the search box and advertisement with advertisement advertisements. The topic generally has the first and second topic on the distribution, which are located at different heights. The general function is to differentiate different content areas. Therefore, the ad must be close to the relevant content, rather than considering the height, for example, a car content navigation area, even in the second column, due to good relevance, should be enough to deliver in this position.

 

To sum up, the topic bar has obvious weaknesses. Currently, it is mostly used to establish a long-term brand image and for direct sales. Therefore, there will be some continuous advertisements for large brands, there will also be some extremely seasonal ads for direct sales. But it also has a strong advantage, that is, it has little interference with users and plays a role in separating website decoration content.

 

If the link is placed at the top of the page, it is also called banner ad. For example, the first horizontal advertisement on the Sohu homepage (this requires further research) or the bottom. Spread ad may also be vertically scalable. To put it simply, we will refer to this type of level. Narrow advertisements are called bar advertisements. If there is an authoritative statement in the future, we will modify it.

Next, I will talk about the advertisement of the skyscraper.

 

 

References: http://en.wikipedia.org/wiki/Banner_Ad