[Book sharing]0-004. Zhou Hongyi Readme: My Internet methodology

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Content Introduction

In many ways, Zhou Hongyi is a subversive in the Internet domain. He redefined "micro-innovation", proposing to start with the nuances, through focusing on strategy, continuous innovation, ultimately change the market structure, to create new value for customers. He was the first to put forward the idea of free internet security, and so Qihoo 360 has more than 400 million users.

In "Zhou Hongyi Readme: My Internet Methodology", Zhou Hongyi first narrated his Internet view, product view and management idea, clarified the essential characteristics of Internet products and the new trend of the Internet era, enumerated the practice and application of disruptive innovation in reality. "Zhou Hongyi Readme: My Internet Methodology" for the first time to decrypt the 360 product cheats and profit model, at the same time, for the current traditional enterprise Internet transformation Anxiety, also put forward a set of system solutions.

Author

Zhou Hongyi, the father of China's Internet security, chairman of Qihoo 360, the founder of the new Internet landscape, a disruptive innovator, and a well-known angel investor. He has worked for founder Group and has been a former founder of 3721 companies and president of Yahoo China. Zhou led Qihoo 360 to be listed on the NYSE on March 30, 2011 as a leader and pioneer in the Internet security, mobile Internet industry.

Feedback

360 in people's minds has always been a very rogue image, especially to the Internet, this judgment will be deeper. This question is not discussed first, on the 360 own product, his product did very well. What I call good is "easy to use". Product use is simple, the user experience is very good, let a person understand, a look will use, is what he said "small white user" can also be simple to use.

From this book, you can see a lot of Internet thinking to do products. I used to know about the Internet, but after reading this book, I had a deep understanding of how the Internet was played. summed up in a sentence is very good: the Internet is to users, not customers.

Traditional industries, selling products to customers, then the relationship between the customer and the enterprise is over. Enterprises also do not want customers to find the door, most of the door is not good, either warranty maintenance, or after-sales problems. So the traditional industry to sell products, sell a count of one, sold out and customers there is not much contact. And the internet is not the same, users with your products, your connection has just begun. Starting with the users ' products, businesses are trying to retain users. Note that this is the "user", not the "customer".

To retain more users, "Free" is the biggest feature of the Internet. 360 Start with free antivirus, disrupt or break the traditional industry, from this moment on, he realizes the free advantage. Free let him quickly accumulate a large number of users, in the anti-virus software free, but the accumulation of a large number of users in other aspects of the charges, so that he made a pot full of pots. The Internet pursues "customer first".

After reading this book, I expanded a lot of different ideas. We also have a new consideration for our products and the direction of our company's development. Now to break the tradition, to leather their own life, to keep up with the trend.

The following is a list of books, and chapter index, interspersed with some small annotations Superdo.

Chapter One Welcome to the internet era

Any business can find the strongest competitor, but there is an opponent you can't beat, that is the trend. Once the trend has erupted, it will not be a linear development. It will accumulate power in the invisible, the last sudden eruption of an avalanche effect, any reluctance to change the power will be destroyed in front of the avalanche, the market is marginalized.

• No one can beat the trend
• Black Swan in the Internet
• The tragedy of the Turkey
• Internet thinking is a layer of paper
• Consumer change, marketing to play a new approach
• The core is the product experience
• Business model is not a money-making model

Chapter II User supremacy in the Internet

Why say 360 is an internet company, not a pure antivirus company? Because 360 is not by selling anti-virus software to earn money, but through free antivirus to get a huge number of user base. Until today, 360 anti-virus still do not make money, but because we recommend the use of 360 browser to a large amount of users, through navigation, search, web games and other businesses to obtain a lucrative profit. This is the power of the user.

• Is the user, not the customer
• Users are the foundation of the Internet business model
• 360 Why should "customer first"?
• The essence of Internet products is to serve the users

Chapter III Disruptive Innovation

Disruptive innovation is not drums, but hidden in a noise, it represents the future trend of a signal, but you usually do not see, read, see unclear. Therefore, must not be a contempt of the attitude of a new thing, it may be covered with shortcomings, but to subvert your things, do not need to make 10 omnipotent, it as long as the pursuit of a point in the extreme, far more than you, which is enough.

• Disruptive innovation is the expression of human nature
• Disruptive innovation is the counter attack of the cock silk
• 360 is how to subvert the traditional anti-virus market?
• Subversion and sabotage are not derogatory.
• Why disruptive innovation always originates from small businesses
• Subversion is not drums.
• Disruptive innovation requires reverse thinking
• How did Steve Jobs subvert Apple?
• Steve Jobs ' take doctrine
• "The Dilemma of Innovators", "Judo strategy" and "positioning"
• An introduction to the "Innovator's Dilemma"

Fourth Chapter free time

The essence of traditional economy is to buy low and sell high. But the most exciting part of the Internet is that you can provide millions of users with a very good product, free of charge, and finally you can get huge wealth. This model cannot be explained in the traditional business world.

• Open my Internet tour for free
• True free and fake free
• Why does the Internet really get free?
• Free is a business model
• Free is not only a business model
• The Secret of the Penguins
• 360 Why should I be free?
• It's all a free curse.
• Hardware is also free
• What is Internet?
• Free is a disruptive force.
• The transformation of the Internet and its cross-border
• Why don't I watch smart watches?
• Close-up: 360 How to make money?
• Features: Free vs charge three wars

Fifth chapter experience as King

There is a hotel in Las Vegas, when guests leave the hotel, the porter will be stuffed with two bottles of chilled mineral water, free of charge to the guests on the road to drink. These two bottles of water give guests the feeling of meticulous care, but also unexpected service. This is the experience beyond the expectations that is the real customer experience.

• A lesson for tens of billions of dollars
• Exceeding expectations is called the user experience.
• Amazon's "Flywheel"
• Apple's pixels
• Experience requires the ultimate in excellence
• Experience is based on user needs
• Details, or details?
• Be sure to focus
• Boulevard to Jane
• Business Show Excerpt

Sixth Chapter Internet Methodology

When it comes to micro-innovation, it's important not to think about making a platform. Whether it is a start-up company, or the traditional transformation of the Internet business, the most taboo is to come up to the grand platform of thinking to do, because users do not because you do a platform to accept your product.

• What is micro-innovation?
• Small eyes
• Small steps.
• Don't be a platform-based mindset
• Word-of-mouth is the standard for measuring innovation
• Innovation requires soil
• Tolerate failure
• Insights from Silicon Valley entrepreneurs
• Think Different
• Strategy must be landed on the product
• Internet Product Cheats
• Good products: Let the user can not leave
• A good experience needs to be noticed everywhere.
• Do products need "field Force"
• Strong demand and weak demand
• Think Like a little white
• Make a product to have a rough heart
• 360 How to make a product
• How to set up a "iron camp"?
• "Flattening" and "small and beautiful"

Conclusion

• Bottom line: In the Internet age, to be rude to their own lives, to enter into the context of the thinking, data talk, do not shoot the head of things
• One word: quick
• Key words: Conform to the trend, customer first, experience as King

 

This site article is for baby bus SD. Team Original, reproduced must be clearly noted: (the author's official website: Baby bus )
Reprinted from "Baby bus Superdo Team" original link: http://www.cnblogs.com/superdo/p/4493142.html

[Book sharing]0-004. Zhou Hongyi Readme: My Internet methodology