Comparative analysis of Internet products: Sina Weibo and Tencent Meager

Article Description: Tencent Micro-blog dialogue and Sina Weibo comments on the difference.

by : Sunddy

1. Differences in distribution mechanisms and manifestations

Comments from Sina Weibo:

1 The default comment content, only show the number of comments, users click on the comments, on the same page to expand the comments list, showing the current number of comments, the provision of the area to show incomplete comments then click to view more to the original text of a special comment page.

2 The user may comment again in the form of "reply" to any comment of the original or any of the original reviewers. Comments form as follows, to "Reply to @xxx: + Comment content", while supporting the expression, users can choose whether to forward to my microblog

After the comment is published the following form, the reviewer may reply to own comment again, may delete this comment

Tencent Micro-Blog Dialogue:

1) as the left image, the dialogue function is relatively hidden, the mouse moved to a micro-blog will appear dialog entrance. The conversation is one-to-one, and the other person receives the content of your conversation. Your conversation with someone doesn't create a new microblog on your microblog.

2 in their own microblog page to receive someone to their own dialogue, you can talk again. The text of the dialog is closed by default, and the mouse is docked to view the dialog. After the release of the dialogue, the form of "xx to XX said: + Dialogue Content"

At the same time through the size of the avatar, very intuitive to present who is the owner, who is the speaker of the dialogue, as follows

3 You go to the friend's Twitter homepage, you can see the friend to a AA dialogue, and can talk to the dialogue again, but not to a AA of the original dialogue, which is the biggest difference with Sina Weibo comments

2. Different results from different mechanisms

Comments from Sina Weibo:

The comments will look more lively, more than the breadth of the comments and the text, the user is more free to comment on any comments, so it is relatively difficult to guarantee the quality of the comments and the original blogger's continuous interaction. Perhaps because of one of the comments in the middle, everyone distracted from the comments and repeated comments, and deviated from the original original point of discussion.

summed up as a few key words: Divergent, free, multi-party interaction, easy to off

Tencent Micro-Blog Dialogue:

The short word form emphasizes the interaction between two friends, there are also three of people interacting with each other, but it is also about a to B dialogue, and then with a on the topic of interaction (dialogue), so that more to ensure the quality of the interaction, but the original dialogue in the dissemination of power than Sina Weibo comments are much worse.
summed up as several key words: closed, topic focused, single dimensional interaction

3. From the product positioning to see the difference between the two

Comments from Sina Weibo:

Sina to do the media started, celebrities rich resources, micro-blog topics discussed in the social news, entertainment gossip, celebrity views or whereabouts of the majority. itself more heavy content dissemination intensity, the dissemination breadth, therefore the commentary design form is fitting its product localization, actually produces the effect is also good.

Tencent Micro-Blog Dialogue:

Tencent is started with IM, Tencent Weibo's promotional form is also through the QQ binding, users can directly in the QQ panel published micro-blog. According to the authoritative research report, Tencent Weibo is a large part of the release of personal mood, usually personal dynamic, social focus and other public topics of the discussion is relatively weak, so the form of dialogue is also a good fit to this positioning and user group characteristics, emphasizing the interaction between individuals and exchanges, and ensure the quality of communication.

4. Who is superior to the inferior?

It can be said that there is no good or bad points, only the right and wrong points

If we want to do a similar function, reference who? Or a new one? The metrics are determined by the following three points:

1 strategy and positioning of the product

2 behavior characteristics and psychological expectation of product user group

3 The comprehensive product of its own various aspects of the balance of resources to consider