Experience in the process of Internet product optimization

Article Description: Internet product optimization experience sharing.

Products on the line, whether or not to achieve the expected, there are very large optimization of the space to some of the following product optimization process experience, for reference only:

First, the establishment of product monitoring system

From a macro point of view products to pay attention to the big points, and take it apart, if you can monitor the best real-time, not real-time all put in the report, see once a day can also, from which you can find products in the big point whether there is a problem!

For example: Invite back users, how many successful registration, here can be set into a conversion rate, if a certain point suddenly a larger change, can be found in time.

Why do you say only the big points here? If cut apart, there are too many points, in the local optimization can be cut into small points to do.

Second, the initiative to identify the problem of products

Most users, if not involved in the core interests, generally will not take the initiative and feedback products in the process of using the problem, passively receive the problem, will miss very much, unless you do not want to make the ultimate product.

Some common methods for proactively discovering problems are:

1. Online Questionnaire Survey: Design questionnaires to specific users

2. Offline Phone Research: Call the user directly to chat

3. Door-to-door user interviews: Door-to-door chat with the user, and the phone is different from face to face, face-to-face is very important

4. User testing: See how the User is operating

5. Competitive Analysis: Analysis of what the peers are offering products

6. Data analysis: Mainly to see the user's behavior

7. Trial in person: repeated use in various scenarios

8. Team internal collection: Convene a team meeting to gather all the questions you see from every angle

9. Customer Service Feedback: Set some questions for customer service to ask the user

10. Listen to the user call recording

A detailed description of each point can refer to my other record: http://zishu.cn/12/990.html

Third, rapid iterative, agile development

The benefit of fast iterations is that users can feel your product is constantly improving, will not let users lose confidence in the problem products, but also can quickly in the direction of the product correction.

Agile development enables everyone on the team to understand what we are doing, what our goal is, to take traditional developers mechanically to receive the demand, to become aware of the user, and to have a deeper understanding of the needs.

Don't fall into local optimization prematurely

Optimization is important, but don't get into it prematurely. Big changes usually bring a revolutionary leap, whether flying or reverse, but this is a very good way to test the direction. To step back, there are many ways to reach a goal, and now the method is not necessarily the best and needs to be tried again, so don't get into the optimization too early in the road, and have a better way to go in the afternoon.

The process is very important, the product is more important, the user's performance is more important

For some of the available Internet products, such as Qiyi members (just examples), in the process of buying a member, you may want to sign up, agree to an agreement, choose a package, and pay for it. We have the membership as a product, the purchase process defined as a process, the user will not buy as a user performance.

With products, users want to buy, how can not pay, this is the problem in the process, sometimes I will be too early into the process, tangled in a small detail, but the optimization to the end, you will find that even if the process of conversion to 100%, the end of the purchase of so many people.

Users are more concerned about the product itself is not what he wants, the process itself is only the purchase process, if the focus on the product itself, put on the user, the breakthrough will be even greater, of course, I am not saying that the process is not important, meaning everyone should understand.

Six, regular review products

There are two main areas, one is the strategic level, focus on the current product in the short term and long-term development, the future trend is what, whether in a correct direction. On the other hand is the tactical layer, look at the way we reach the target is correct, is not gone awry, how to amend. Maito.

Vii. do not challenge the user's habits

With their own products do not have too much feeling, with a product of others feel it out, as early as a few years ago, the blue ideal site has a facelift, I used to use a few years changed, I began to dozens, scold blue, almost left. As well as during the optimization process, there are usually some changes that affect the old user and are recommended for quick iterations or for the user to use selectively.

For reference, all the views represent me personally, and the company has nothing to do, welcome to exchange!