10 Principles for cross-sectoral communication of Internet products (EXT)

Abstract: To repeat the main content of the communication, the use of clarification of the content of the non-understanding, talk about the key issues, try not to interrupt the other side of the speech;

For product managers, cross-departmental communication is bad, and it may be that he is finally able to build up the confidence of a moment to destroy. You think that the urgent matter, to other departments in charge of the mouth, unexpectedly became "sesame mung bean big thing", the original should cooperate to solve the problem, to the cross-sectoral meeting, but also reduced to "each bomb of the tune", find no consensus. In the end, with different positions and interests in different departments, how can we make a clear statement and bring the results to fruition? Many people complain about why it is so difficult to communicate across departments. As a matter of fact, it is not difficult to have a few typical basic principles and cross-departmental communication without obstacles. Principle 1: Prepare before communicating Before you discuss things with your colleagues, think about some basic questions and don't go unprepared, or you may not get what you want. Here are a few questions that you should think about in advance: What do you want the other person to do for you? What do you think he's going to ask you to do? If the other party disagrees with your proposal, are there any alternatives? If there is no consensus between the two sides, what will happen to you? What will happen to each other? Principle 2: Learn the language of other departments Cross-departmental communication is bad, many times is "language is not through" caused. For example, marketing staff usually speak "the same language", they are very aware of their own department of the rules, objectives and expectations. Similarly, finance, production, human resources and other departments, also have their own language and views. Therefore, to communicate smoothly, the premise is "understand each other's language." An important method of principle 2 is to think in a different way and try to think in the other's position: Does this help the business department's performance? If I were him, would I accept this approach? Is this method really useful? The cross-sectoral approach to transposition can minimize misunderstandings or the frequency of communication. In addition, frequent interactions help build familiarity with each other, making it easier for you to put yourself in the wrong place. Therefore, from time to time with other departments of the colleagues eat dinner, chat, there is no good or bad. Principle 3: Openness is the best solution You are faced with a colleague who has to work long-term, therefore, honesty is the best policy, the most taboo to deceive, conceal the facts, undermine the relationship of trust. Once the lack of trust between departments, will aggravate each other's defensive heart, communication will have some reservations, and even hide some important information. On the contrary, mutual trust will enable the two sides to open their hearts in communication, they will understand to say their own needs and considerations, and improve the willingness to cooperate to solve problems together. There are four elements of honest communication: Do not explain the wrong; Be sure not to argue Do not interrupt each other to speak; Smile and smile again; Frequent interactions help build familiarity with each other, making it easier for you to put yourself in the wrong place. Therefore, from time to time with other departments of the colleagues eat dinner, chat, there is no good or bad. Principle 4: Don't be afraid of conflict In the cross-sectoral meetings, each supervisor in order to maintain the interests of their own department, there will inevitably be some friction. Some supervisors, especially novice supervisors, tend to be reticent in order to maintain a superficial rapport in the fear of apparent on Canberra the atmosphere. Eilinhart in the book Effective communication, "if the management team has no conflict in the discussion of the issue, the quality of decision-making will be low." Eilinhart reminds me not to confuse "no conflict" with "consensus". Sometimes, too much harmony can not highlight your attention to the issue, and the problem will not be a real solution. Therefore, Eilinhart suggests that managers should be soft, but stand firm, "not too fast or too easily resigned." "Remember, you are the head of the department, although you have to maintain good relations with other departments, but to defend the interests of departments and subordinates, it is your duty-bound mission." Principle 5: Presenting facts, focusing on central issues The best way to focus on communication is to present concrete facts and guide people to focus quickly on central issues and reduce inappropriate speculation. In the Harvard Business Review, Burgioia, an MBA professor at the Darden Business School, pointed out that facts (such as current sales, market share, research and development funds, competitor behavior, etc.) can minimize the "people" factor in the communication process. In the absence of facts, personal motives may be subject to suspicion, but "facts are facts", it is not a person's fantasy or selfish desire, therefore, the proposed fact "can create an emphasis on the issue, rather than the atmosphere of personal attack." Bourgeois III said. Principle 6: Multi-lift option, maintain elasticity When you are negotiating across departments, don't stick to a single approach, but instead develop multiple options, such as proposing one-to-one scenarios at a time, giving other managers more room to choose. Expert analysis, multiple options can make the choice no longer "black is white", managers have greater flexibility to adjust their own support, can easily change position, do not feel loss of face, so can reduce interpersonal conflict communication. Principle 7: Working together to create a common goal Admittedly, there must be cooperation and competition between the departments at the same time. If we want to make constructive communication between departments, we must emphasize the relationship between each other and the competition means the better. The key to cooperation is to have a common goal. Therefore, try to create a common goal across all sectors, and then work together, even if there is a dispute is OK. Because, as jobs, Apple's founder, said: "If everyone is going to San Francisco, it's not a problem to spend a lot of time arguing about which way to go." But if someone is going to San Francisco and someone is going to San Diego, the argument is a waste of time. In cross-departmental communication, there are four issues to be identified in achieving a consistent goal: What is the common goal of both sides? What are the obstacles to cooperation between the two sides? What are the resources to create a common goal? What is the value of cooperation? Principle 8: The power to respect the object of communication Each manager is the most powerful decision maker in his or her own jurisdiction, and they expect others to respect that power. Therefore, when you are doing horizontal communication, be sure to pick the right object. For example, your latest online marketing plan will be on the road next week, but the information department's website has not been built yet. At this point, do not be impatient to run immediately to the responsible engineer, you should go to his supervisor, coordination, to find a solution. In short, cross-departmental communication must pay attention to each other's peer-level relationship, so as not to cause unnecessary misunderstanding. Principle 9: Use humor Humor can be used as a buffer for communication, or as a defensive mechanism. When you have to present the fact that you might offend someone, or to communicate a tricky message, you can convey it in a relaxed or humorous way, rather than keeping the other person's face and contributing to positive communication. Four taboos in the use of humor: Don't talk about the other family; Not by personal attack; Not involving sensitive organizational topics; Humor has a degree, point to stop; Principle 10, ensure that the communication information is correct When you have completed cross-departmental communication on a project or topic, be sure to return to your department and communicate the latest progress and message to your subordinates. Very often, the matters decided at the cross-sectoral meetings must be carried out by the frontline staff of various departments, so it is important to ensure that all the information is communicated without compromising the hard-won consensus. To ensure that communication is correct, managers can use the following methods: Repeat the main content of the communication to the other party; Making use of the clarification of the content of the non-understanding; Try not to interrupt each other's speech when talking about key issues;

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10 Principles for cross-sectoral communication of Internet products (EXT)