Ma Yun's Quotations--a summary of several experiences of Internet success

Internet

1, free, is the most expensive thing in the world.

Indeed, free is a very tempting thing, the most notable example is not Jack Ma nor Alibaba, but horse and his QQ. From 98 onwards, QQ began to provide free real-time chat account and software downloads, and constantly improve their functions, until one day, the fat Penguin said they have to charge, we just realized-you can not leave him, everyone around you are using QQ, without exception. And until now, Tencent has maintained this tradition, each business early is free, aiming at now young people love fashion love the mentality of comparison, earn enough tickets. When you see a few k large GIF pictures can sell 4, 5 dollars, you can't help but admire Ma is really an old fox.

2, to assume that you do not have a penny of the situation to do business.

What do you mean, no money? Not that you have not enough food, if so, you might as well go to the relief station to receive the city's minimum living security to the reality. If you are doing a website to make money, prepare to "spend the cash of American investors", then also want to assume a financial situation, after all, your subordinates around your brothers are looking at you, to your took direction, you climb a bad fall dead is you deserve it, but kill a bunch of brothers is you wrong. Do not Yangaoshoudi, practical work of the talent has harvested.

3, take time to learn other people's failure experience.

This is no good comment, I think, when you can see other people's experience of fiasco, see a cold sweat, you are not far from success. Now reflect the success of more and more examples and books, I would like to which publishing house "marketing History of the most * * * 100 errors", Must sell well!

4, marketing the best language is their own language, not to apply other people's words.

Can impress the user, only your own most real things. The cliché who all say, you say not annoying people listen to all annoying, marketing needs is a person, a smart person, rather than a 3, 40 pieces of repetition machine.

5, every enterprise will have a sense of mission, but must have a sense of mission to do!

Have you changed the industry ethos? No, the cheat click still have to cheat, the dozen grazing still have to fight.

Are you benefiting the benefit of the benefit? No, you'll steal as much as you can, and you'll have to work less alone.

What can you do for a society for the government? Nothing can be done.

OK, work hard, leave others alive, after all, you have not succeeded.