Google uses android to deploy 3 GB in China

After China entered the 3G era, telecom operators are stepping up in-depth customization of mobile phones, which is changing the pattern of the mobile phone industry and the trend of consumption; the android open source code system brings new opportunities to the upgrade of China's mobile phone industry.

Android Lubin, head of Google's mobile platform, said in May 30 that Google plans to launch at least 18 new Android-based smartphones by the end of this year.

It can be seen that Google's aim is to attract more people to use Android and attract more developers to develop software for Android. Andy Lubin even believes that android is a "revolutionary" platform and will change the existing landscape of the global mobile operating system market.

Target: mobile Internet

Andy Lubin pointed out that there are eight Android mobile phone manufacturers developing Google. Because the system is open-source, various manufacturers can freely launch Android mobile phones without Google's approval. It is understood that Google is planning to provide three options for mobile phone manufacturers who want to launch Google applications. The basic version allows users to download
And the application is integrated into a blank machine. The second option will allow distribution mobile phones to pre-install Gmail, Google Calendar, and other linked services. The most detailed version will be allowed to carry Google's logo and provide users with a closer experience on Google's platform. From the current situation, most of Google's models in this development will use the second and third options.

Real
In fact, the success model of Apple's iPhone has confirmed that high-quality mobile phone applications can be an important factor in promoting smartphone sales. At present, Google is still facing challenges in the smartphone market
RIM Blackberry and other competitors are fiercely competitive. However, Android has not yet become an important profitable tool for Google's long-term development. Therefore, Google hopes to promote Android mobile phones to attract more users.
You can use your mobile phone to browse Google's webpage and further promote its advertising business. Andy Lubin said that, in essence, Google's Android mobile phone operating system is actually an extension of the company's online advertising business.

Android: new favorite of Operators

From
After the birth of the iPhone, the 60% share of Nokia's Symbian System in the global smartphone system gradually changed. Android system developed by Google, less than two
The year swept across the smartphone market and won the favor of many mobile phone manufacturers and mobile operators. As the most open mobile device integrated platform, Android has a low starting point, which makes android
It may be used on netbook or other devices. At that time, Android, which has three major features: Open Source, low system price, and third-party freedom, has deeply shocked the world.

Currently, the android alliance has 48 global members, including T-Mobile, sprint, China Mobile, KDDI, nttdocomo, telecom Italy, telecom Spain, and other well-known carriers, the addition of China Unicom makes China's position in the Alliance more important.

In Google's Alliance, apart from telecom operators and mobile terminal manufacturers, there are also Internet e-commerce companies like eBay. Google not only wants to move the search service to its mobile phone, but is trying to transplant all applications on PC to its mobile phone, MAP, video sharing website YouTube, or even blog.

Google: 2.0 strategy in the Chinese market

5
On July 17, China Unicom announced its participation in the android Open Mobile Alliance, which was the second telecom operator in Mainland China to join the Organization following China Mobile. Previously, there was a message in the market that China Mobile
Cooperation with Google's mobile phone manufacturer HTC is about to launch Google's G1 mobile phone at the end of the year. Now China Unicom also enters the android alliance, which means that Android mobile phones will also enter more diversified markets in China.
Competing.

It is widely predicted that, after China entered the 3G era, telecom operators will enhance in-depth customization of mobile phones.
Mobile is changing the pattern of the mobile phone industry and the trend of consumption. The entry of the android open source code system also brings new opportunities to the upgrade of the mobile phone industry in China. Li Gang, Vice President of China Unicom
"Android allows telecom operators, mobile phone manufacturers, and industry chain to bring innovative products to the market more quickly and effectively reduce costs.
This benefits ."

"Google certainly does not simply make a high-end consumer goods as Apple does ." China Merchants Securities
An analyst from the Research Group said that Google's ultimate goal is to achieve its existing network applications on the mobile Internet, and Google's entry point is the operating system of mobile terminals. From this point of view, Google
Currently, only the Open Mobile Alliance is used to avoid the complicated situation in the Chinese mobile phone market. However, from the current situation, Google still faces challenges in deploying the Chinese 3G market.

First of all, Apple's user loyalty is clearly higher than Google's. To succeed, Google's reliance on Google's search engine on the internet depends on whether it can turn to the purchase of a hardware product.

Second, what worries some analysts is that Google, after entering the mobile phone market, does not know what kind of cooperation has been achieved with a partner like Samsung-previously, samsung has pre-installed Google search, maps, Gmail, and other software on its mobile phone. If Google is a mobile phone, it is likely that its partners will turn to Google's competitors such as Microsoft and Yahoo.

Google still had a huge enemy in China-Baidu, which had been deployed on mobile phone search before year 34 and cooperated with Nokia in the embedded search box. Obviously, if Google wants to further split the cake in the Chinese market, it is not enough to sell mobile phones with its own operating system.

Apple's experience proves that more and better software is a major selling point of smartphones. There are still variables in the fate of Android. Despite the great potential of Android, which has received support from many vendors including Motorola, consumers are keen on competitors including Apple's iPhone and RIM Blackberry.