Grassroots demand determines the future of China's Internet

Internet why Yahoo's web site in more than 30 countries is successful, but not in China

Although Sina has been doing more and more good these years, but still no Tencent developed rapidly

and Microsoft, Intel, IBM and other it successfully entered the Chinese market, in the internet industry, Yahoo, EBay, Google and other access to the Chinese market is inadequate.

At the same time, Sina, NetEase, Sohu, TOM, Tencent, Shanda and other more than 10 well-known network companies in a short period of time quickly rise, and listing; According to the latest data released by China Internet Network Information Center This January, the total number of Chinese netizens has exceeded 1. 300 million.

What makes such a stark contrast? In the recent "2007 Internet Innovation Leaders International Forum", many network senior personage thinks, is because these hold very much hopes to enter the Chinese market the network giant, does not understand the Chinese Netizen's demand.

Now is the president of Beijing Click Technology Co., Ltd. Leverling, has successfully created one of the largest Internet portal in China's Sina web. In his view, the Internet industry in China is a very focused and highly successful industry.

"I started the Sina network in 1998. We all think that Sina has no innovation, that Sina is the model of Yahoo led to China. In fact, if simply introduced, it is impossible to have today's Sina. "Leverling thinks.

Why is Yahoo's web site in more than 30 countries successful, but not in China?

Leverling has communicated with Yahoo's top brass about this issue, and found that Sina and Yahoo are very different.

For example, the model of Sina news is a kind of innovation, which not only adapts to the demands of China's policy and labor force, but also creates a new Internet model. Another example, the structure of Sina Web page, is based on the Chinese Internet network bandwidth of the situation formed, but thus formed the Chinese netizens use the Internet habits.

"The difference between Sina and Yahoo is not because of the technical differences, but the result of innovation," he said. Leverling said, if you think about it, China's internet industry has developed for 11 years, it should be said that the creation of a Chinese industry miracle, "almost all successful Chinese internet companies are in fact their own growth and development."

Some experts believe that China and the United States, Britain and other developed countries are not the same, there is still a big gap, leverling that these views are wrong.

"If the same as the United States, there will be so many Chinese Internet companies to develop it?" Leverling said, hope that more experts to study the reasons for the success of Chinese Internet companies and the law of innovation, "this for the Chinese Internet in the next 5-10 years of development is really helpful, otherwise, we will become a Chinese Internet industry myopia."

In addition to Sina, NetEase, Sohu and other portal success, Ctrip, Alibaba, Tencent, Shanda, excellence and other network companies in their respective fields to create a business miracle.

Tencent, in fact, in the world to do a lot of instant messaging network companies, than Tencent did earlier companies also have a lot, but only Tencent has done a very successful industry, to become an attractive, investment value, a popular network communication platform.

Experts believe that a small QQ chat tool to achieve the miracle of Tencent, which is mainly due to QQ to meet the needs of a part of the people's Spiritual exchange and entertainment.

The link between Sina and Tencent, you will find a trend of China's network development.

In the opinion of Xingdong, chairman of the IT critic and blogger network, from the user's point of view, Tencent is about 1/3 of Sina's, 6 years ago, and now Sina's user traffic is less than 1/3 of Tencent's.

"Although Sina has been doing more and more good these years, no Tencent has developed quickly," he said. I think there is a power driving the changes in China's internet. Xingdong that this power to determine the development of the Internet is "to focus on grassroots innovation and demand."

It is based on this understanding, in 2001, Xingdong and friends started a blog network, and thus in the Chinese Internet industry set off a EB2.0 boom.

"I think China's internet is mainly to meet the public's entertainment and living needs." "In the next 5 years, Chinese netizens will surpass the United States, China will become the largest market for Internet users, and China's original network model may be Xingdong," the study said.

In the dotcom bust of 2000, Chen Yizhou sold its Chinaren community website to Sohu for a 33 million-dollar price. 2002, Chen Yizhou back, founded the Oak Interactive Group. Today, the Oak Interactive Group has a MOP website, donews, watercress and other sites belonging to the WEB2.0 concept.

Last year, the group won 48 million of billions of dollars in venture capital, one of the largest investments in Chinese Internet companies.

Chen Yizhou that the WEB2.0 concept of the site in recent years surging, mainly based on the popularity of the Internet, users meet the mail, instant messaging, search and other basic network requirements, very willing to use the Internet to meet the needs of higher levels.

"Young people have an emotional and self-identity need for the internet, and I think we're going to have a huge community in the future, a wave of the community that gives many young entrepreneurs a chance to succeed." Chen Yizhou said that China's Internet has six major applications, instant messaging, search and mail, the three major applications in foreign countries, news, online games and the community of these three applications in the Chinese market is very large, and foreign countries are not as big as China.

This is why foreign internet giants are hard to succeed in China, mainly because of their lack of understanding of the use of China's Internet, they simply copied the original business model, and did not understand the real needs of Chinese netizens.