In the early days of small and medium-sized websites, it is often difficult to compete directly with those large websites.
In this case, they might be able to locate the site more precisely. For example, I may not be able to make all kinds of shoes, but maybe I can make shoes specially for those who have very big feet.
As you become an expert and leader in a specific field, you can gradually expand your career.
In addition, as a small and medium-sized website, can give full play to their creative and decision-making characteristics of rapid and flexible. This is a small and medium-sized site compared to a large site, the most advantages of the place.
Small and medium Web sites can actively try new technologies and business forms, and if they are feasible, they must be executed decisively, and perhaps soon you will find yourself a source of authority in this field.