Internet advertising Profit Model

Nowadays, various advertising profit models on the Internet are emerging one after another, and the profits that advertisements bring to the Internet are also lucrative. Below are the main advertising profit models on the Internet:
Brand advertisement

An attractive and huge market, we can now see that mobile phones, digital products, fast-selling goods, sporting goods and so on have entered the wireless advertising field. Whether it is a traditional advertising customer that has been represented by a focus on wireless networks, or the Banner Advertisement seen on the homepage of a site such as air and internet, it shows that the operating mode of brand advertisement on wireless networks has gradually matured. Brand advertisements generally have two requirements: brand image and exposure rate. In order to achieve good results at these two points, we need to improve the image of our own products and launch more valuable products. PV still has a very important impact on brand advertisers. At the same time, as mobile Internet access becomes increasingly recognized, more high-quality users will become an important factor to attract brand advertisers.

Keyword Advertisement

In the traditional PC Internet advertisement market, the growth of keyword advertisement is still much higher than that of brand advertisement. This year, the growth of Internet keyword advertisement reaches 60%. It can fully understand users' needs, deliver on demand, and have a large ad capacity. These are the characteristics of keyword ads. Therefore, the effect of brand building may be inferior to that of brand advertisement, which is more suitable for small and medium-sized enterprises that pay by effect than that of brand advertisement. Due to the limited ability of screen display information and the huge amount of information, wireless e-commerce in the future needs to rely on search technology.
The difference between a mobile phone and a PC is that its screen and operation features make it unsuitable for searching Massive amounts of information. There must be one disadvantage in everything. Because mobile phones are mobile and real-time, they may be more suitable for searching in life ??, Business models and results are easily measured. In this regard, in addition to Google, Baidu and other integrated search engines have launched a local search, there have also been the emergence of findok such as the main mobile phone local search products. Perhaps a clear business model, coupled with a huge market potential in the future, is such companies so focused. According to the analysis, local search products such as findok are also facing many problems. The construction of upstream and downstream industrial chains is different from that of other search products, which will be the key to making profits.

Game advertisement

Online Games have become a good advertisement carrier on the PC Internet. We can see many cooperation cases like World of Warcraft and Coca-Cola. The cooperation between online games and FMCG products often achieves a good win-win effect. In terms of wireless, with the development of terminals and networks, mobile online games will inevitably usher in a rapid growth period. If local search is to integrate advertising into our real life, online games are to integrate advertising into our virtual world. In this virtual world, real products have some other special meanings, which are suitable for enhancing users' perceptual knowledge of the product and increasing the value-added value of advertisement products.

CommunityAdvertisement

According to a survey conducted by iResearch, only 19% of the total Internet access time is valid for Internet users on the three major portal websites, and a large amount of time is spent on community websites. It is indeed easy to form word-of-mouth communication in the Community. Sharing your experience is also suitable for products that can be marketed within the knowledge. On Wireless Internet, the most popular websites are community websites. The areas where the most people are gathered should have great potential value. But so far, this value has not been well explored. How to mine this potential value is something that needs to be considered by websites in the current Community.

This articleArticleFrom China Network Marketing Web site: http://www.tinlu.com/n4017c43.aspx