Internet Marketing: Viral Marketing

1. Search Engine promotion methods
Search engine promotion refers to the use of search engines, classification directories, and other network tools with online information retrieval functions for website promotion. The basic form of a search engine can be divided into a web search engine (search engine for short) and a search engine (classification directory for short) based on a manual classification directory ), therefore, the search engine promotion methods include search engine-based methods and directory-based methods, the former includes search engine optimization, keyword ads, spot price rankings, fixed rankings, content-based positioning ads, and other forms. The latter is mainly used to log on to websites in the appropriate categories of classified directories. With the further development and changes of Search Engine forms, there are also some other forms of search engines, but most of them are based on these two forms.

Search engine promotion methods can be divided into multiple forms, common: log on to the free category directory, log on to the paid category directory, search engine optimization, keyword advertisement, keyword bidding ranking, and webpage content positioning advertisement.

Judging from the current development trend, the position of search engine in network marketing is still important and is recognized by more and more enterprises. The way of search engine marketing is also evolving, therefore, the appropriate method of search engine marketing should be selected based on environment changes.

2. Email promotion methods

Email is the main website promotion method. commonly used methods include electronic publications, member communications, and email advertisements of professional service providers.

Unlike user-authorized email marketing and spam, licensed marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, for example, it can reduce the disturbing effect of advertisements on users, increase the accuracy of potential customer positioning, enhance the relationship with customers, and increase brand loyalty. All forms of user Email Address resources applied by licensed email marketing can be divided into internal list email marketing and external list email marketing, or internal list and external list for short. The internal list, also known as the mail list, is a method of email marketing by using the registered user information of the website. Common forms include news emails, member newsletters, and electronic publications. External list email marketing uses the email addresses of professional service providers to carry out email marketing, that is, sending information to service provider users in the form of email advertisements. Licensed email marketing is a relatively independent online marketing method system. It can be combined with other online marketing methods or applied independently.

3. Resource Cooperation Promotion Methods

Through website link exchange, AD exchange, content cooperation, user resource cooperation, and other methods, mutual promotion can be achieved between websites with similar targets, the most common method of resource cooperation is the website link policy, which is used to promote each other using the website access resources of partners.

Each enterprise website can have its own resources, which can be displayed as a certain amount of traffic, registered user information, valuable content and functions, and online advertising space, use the resources of the website to cooperate with partners to share resources and jointly expand the benefits. In these forms of resource cooperation, the exchange of links is the simplest way of cooperation, and the survey shows that it is also one of the effective ways to promote new websites. Exchange links or mutual links are simple forms of cooperation between websites with some complementary advantages, that is, you can place the logo or website name of the other website on your own website and set the hyperlink of the other website so that you can find your website from the partner website, to achieve mutual promotion. The function of link exchange is mainly manifested in the following aspects: Access volume acquisition, impression during user browsing, advantage in search engine ranking, and credibility of visitors increased through the recommendation of cooperative websites. Exchange links have a deeper significance than whether direct effects can be achieved. Generally, each website tends to link other websites with high value, therefore, obtaining links from other websites means that they are recognized by partners and similar websites in the same field.

4. Information Publishing and promotion methods

Publish the related website promotion information on the websites that other potential users may visit, and use the opportunities for users to obtain information on these websites to achieve the purpose of website promotion, websites applicable to such information publishing include online Yellow Pages, classified advertisements, forums, blog websites, supply and demand information platforms, and Industry websites. Information Publishing is one of the common methods for promotion of free websites. Especially in the early stages of Internet development, when the amount of information on the Internet is relatively small, it is often possible to achieve satisfactory results through information publishing, however, with the explosive growth of information on the Internet, this free-of-charge information release method will play an increasingly lower role. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information publishing in common website promotion methods is also significantly reduced. Therefore, relying on a large number of free message sending methods is of little value, however, some targeted and professional information can still attract people's attention, especially when the information is published in a highly relevant manner.

5. Viral marketing methods

Viral marketing methods do not spread viruses, but use active communication between users to spread information like viruses, so as to achieve the purpose of promotion, in essence, viral marketing methods provide valuable free services to users while attaching certain promotion information, common tools include free e-books, free software, free Flash files, free Greeting Cards, free mailboxes, and free instant chat tools, which can help users obtain information, use network services, and entertain themselves. tools and content. If appropriate, this viral marketing method can often achieve very significant results at a very low cost.

6. Promotion Methods of quick URLs

That is, you can use the real name of the network, the General website, and other similar keyword website quick access methods to achieve website promotion. The quick website uses natural language and website URL to establish its correspondence, which provides great convenience for users who are used to using Chinese characters, users only need to enter a shortcut that is easier to remember than an English website to access the website, use your own mother tongue or other simple words to "replace" your website with a website that is better remembered and easy to reflect your brand image, for example, if you select an enterprise name, trademark, or main product name as a Chinese website, this can greatly make up for the shortcomings of the English website, because it has some value in website promotion. As the number of quick URLs registered by enterprises increases, the user data of these quick URLs can also be equivalent to a search engine. In this way, when a user uses a keyword to search, even if it is inconsistent with the Chinese website registered for a website, there are also opportunities for users to discover.

7. Online advertisement promotion methods

As one of the common online marketing strategies, online advertising plays a significant role in network brands, product promotions, and website promotions. Common online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements, and email advertisements. Banner advertisements rely on the media as webpage and keyword advertisements, which are a form of search engine marketing, while email advertisements permit email marketing. It can be seen that online advertisements cannot exist independently, it must be combined with various network tools to realize the information transmission function. Therefore, it can be considered that online advertisements exist in various network marketing tools, but they only have different forms. It offers a wide range of Network Media, diverse forms, strong applicability, and timely delivery. It is suitable for any stage in the initial and operation stages of the website.

8. comprehensive website promotion methods

In addition to the common website promotion methods described earlier, there are also many special and temporary website promotion methods, for example, prize quiz, online discount coupons, prize surveys, and comparison shopping and shopping search engines for online shopping website promotions, some even use an auxiliary website for promotion.

Some website promotion methods may be ingenious, while some websites may adopt forced methods for promotion, such as modifying users' browser's default homepage settings and automatically adding to favorites, even the installation of virus programs on users' computers is a reasonable and civilized method of website promotion. We should reject and reject mandatory and destructive website promotion methods.