Which Internet products are suitable for HTML5 development? 1. Search for products Indeed, the mobile Internet search ecosystem defined by the Android system uses the search box as the entrance to the entire mobile Internet, which is in the best interests of Google, it is inevitable that web pages will become the main scenario for processing search requirements-unimaginable. If the search engine is a native app that controls cross-platform access to mobile devices, how crazy Google will be. In addition, HTML5 technology enhances the user experience of web pages on mobile devices and enhances the functions and effects of web pages, therefore, this line of search is suitable for HTML5. Because users often need to use search engines on different platforms and interfaces. Mobile phones, tablets, PCs, and even game consoles. To promote the client one by one, it is far better to put all functions on the web page. Cross-platform and fragmented search behaviors for the purpose of obtaining information are normal. Using a client cannot ensure consistent user experience during each search. In search products, client-based Apps cannot properly process user feedback preferences and historical data, Therefore, content-and media-based search products must be fully HTML5 in the future. Google seems to have started this operation. Google's Web desktop has removed the traditional navigation bar. Some users think that this will make it more difficult to use some of Google's functions, but they also think that Google is trying to update the technology, such as using gestures to replace navigation buttons. This is a strong signal of applying the new generation of web technology. Maybe Google will show you the more powerful possibilities of HTML5. 2. Social networking products Sina Weibo is the most familiar social media product in the Chinese environment. However, Sina Weibo does not seem to have invested too much in HTML5-so that it only has a very simple WAP version for use through a browser. In fact, Weibo and other social media are extremely suitable for comprehensive web-based. Sina Weibo is an excellent negative case: at present, third-party clients of Sina Weibo are also in the Red Ocean market. On the one hand, the optimization and personalization requirements of the official clients released by Sina actually exist, on the other hand, the experience and habits of Weibo users have been cut by this factor, which has greatly affected the development and promotion of new Weibo functions ("close friend" is undoubtedly a tragedy ). In fact, if Sina Weibo was a web app on the mobile end from the very beginning, using HTML5 technology to put all the functions on the page would not only unify the user experience and data on the Mobile End and PC end, it can also fully meet the personalized needs of different users on their own terminals and provide unified services for all Weibo users. In turn, Sina can also use Weibo as a platform to launch more targeted services and products-they can be client-type native apps. It is not just a Twitter product of Weibo. Other communities with media attributes also face this problem. In fact, HTML5 is a better choice than client apps for non-vertical social media products, tonality entertainment products, and audience popularization. HTML5 not only provides more elegant styles and functions, but also even develops into a dedicated browser, transforming from social media to social search, and then grasping the entrance of the mobile Internet-well, facebook is doing this. 3. news and news products These products are also popular in client apps. But they are exactly one of the most suitable HTML5 products. Compared with comprehensive information, vertical information products are particularly suitable for web-based. HTML5 not only provides users (readers) with the same reading and interaction experience as social media, but more importantly, HTML5 vertical information products can seize information portals in the entire vertical field. Imagine a scenario where various vertical portal media rushed to publish news and push information to their mobile clients in the event of a technology emergency. As a result, a user with seven or eight information applications read the same message seven or eight times on his mobile phone. At this time, he became curious about the incident, what should I do if I want to know the ins and outs and related comments? Open your browser on your mobile phone and search for it in Baidu news. Then open the Weibo client and search for keywords on Weibo. At last, you may copy some paragraphs and drop them into the group or circle of friends ...... Throughout the process, the value of the information client app has been discounted for several rounds. However, Web-based mobile information products can integrate all these requirements: Apart from self-developed news, HTML5 technology enables this web page to repost content from other media, search engines, and Weibo in real time, or push content based on user habits-yes, HTML5 integrates vertical information products and integrated reading products. More importantly, web pages can be smoothly connected to other social platforms than client apps. The user does not have to leave the page to search, communicate, and interact as he wants. This is obviously more valuable than the client app that only provides "fuse. HTML5 will bring about a revolution in vertical information media. However, it seems that most media are not aware of the storm. In addition, HTML5 can provide adequate support for comprehensive information products. The reason why comprehensive information is less important than vertical information products for web is that vertical information products rely on social networks and require high-intensity interaction. However, the integrated information is more traditional, just like reading a newspaper when people eat breakfast, many users only read the content. This makes the integrated information product less reliant on the functions of other applications, so it seems that both client-based apps and web pages can achieve the same effect. However, some people disagree with this judgment. According to data from the Sohu portal, users' demand for the HTML5 technology "Mobile Phone Sohu conceptual edition" is constantly increasing, whether it is traffic or user stay time, the growth rate exceeds the average portal news client. Sohu explained that, in the context that browsers occupy a large amount of time for users to access the Internet via mobile phones, it is normal for users to be guided to Web apps. Therefore, some insiders believe that comprehensive information products are also suitable for HTML5 development. The reasons are the same as vertical information products. users do not have to switch the interface in the browser environment to use the products. Maybe the client app and Web
The user experience of apps in products is difficult to compete with, but there is no installation threshold and farewell to the new era, making HTML5 superior in ease of use. 4. Game Products Finally, for games that rely on CPM advertisements to earn revenue, HTML5 development will be more competitive. At present, mobile games have become two mature ways to get revenue through built-in purchases and CPM advertisements. Most game developers are working in parallel. However, based on the game's own attributes and user characteristics, different games have different orientations. In fact, in the early planning stage, it is determined that revenue is mainly obtained through advertising. using HTML5 development will give developers more advantages. These are two extremes. Although HTML5 technology is still being improved, including the function of implementing payment directly on the page, it is also a hot technology. However, client-side apps are essential if you are selling items and coins to players. This is not only more secure, but also suitable for gamers playing "masterpiece" mentality. Many complex numerical data collection and debugging scenarios also match the client. However, for games that focus on ad display (mainly casual games), removing the barriers to distribution, download, and version update will allow developers to gain more users and thus increase revenue from advertising. It also facilitates rapid iteration of game content, including advertisement content. Moreover, HTML5 games are inherently capable of distributing advertisements across platforms. This is a good news for game developers. Lower R & D and update costs, wider user groups, and easier promotion and operation ...... If gamers are not expected to pay for items, why not directly connect to HTML5? From the above four cases, we can see which Internet products are most suitable for HTML5 development:
1. products that require frequent cross-platform and cross-screen use;
2. content products with high interaction density and intensity in social media sharing;
3. products with a strong demand for content delivery (advertising;
4. Products with extremely low marginal user costs.
Although mobile internet and app development are still popular, there is a radical view that the Web will fall. However, the development of HTML5 Technology undoubtedly gives the Web more powerful vitality. In many scenarios, the Web may subvert the current app market landscape. |
