Notes and thoughts on the essence of Zhou Hongyi's self-Report: My Internet methodology

1. the user does not care about the seven major functions and eight features. If there is a function that can impress him, it can solve the pain in his heart or scratch the itch in his heart, then you may gain the trust of users.

2. don't talk to users about how many academicians, how many thousand people plan, how many experts, how many doctors your company has, and how many fancy technologies your products use, most people do not care. obviously, the number of comments in such tech news is almost 0.

3. you made a new product, and then you told users that I used the top-notch deep learning technology to simulate the hierarchical structure of the human brain neural network to achieve more efficient and accurate identification, they don't care. when they use an image software to discover that they have a similarity of up to 90% with Pei yongjun, they will send a circle of friends and Weibo to promote the software. although such products have typical one-time features.

4. the user is always the first. Lao Mao may be right. going deep into the masses is indeed a "Magic Weapon ".

5. Don't try to plan selling points and make a noise (publicize your seven functions and eight features ). Just one question: Do users feel "cool" when using it?

6. users will not care about your operating system's integration with a variety of dazzling cloud technologies, and when the boot time suddenly drops to 8 s, they may like it, word of mouth is established in this way.

7. You haven't even viewed the world. Where can you view the world? Similarly, you have not even won the trust of users. Where can you talk about the pattern, layout, and platform confidence? Let alone the right nonsense. Be practical!

8. the "Five-Year One-Cycle" of the Talent Training Project, with a training fund of 5000 million yuan per cycle, the academician of both Houses as mentors, and finally trained 100 jobs "Strategic Plan has fallen into a joke, steve Jobs was not planted. In case of accidental cultivation, remember Qi Baishi's sentence: "I am a student, like I am dead ".

9. We shouted about innovation in our mouth. Once innovation came out, we began to criticize it for its value and then suppress innovation. Once it succeeds, you immediately kneel and hold it as a god. Please be more inclusive and principled.

10. The true innovation is disruption and destruction. Google does not have many core patents and technologies in the communication field, which does not prevent it from buying the old communication empire company Motorola at a low price and leaving the patent to Lenovo. Nokia's experience is the same.

12. Users are the core and products are positioned as tools for solving problems for users. So be sure to pay attention to these issues: What problems have been solved (serious, General, and one-time is not a problem at all ), how to solve the problem (one-click installation of software in the first half of the year is required to apply for a developer account trust relationship like Nokia, and understanding the software signature brings an extra psychological burden ).

13. The internet gives consumers more right to know and choose, and more symmetrical information. The traditional one-click shopping method is no longer applicable. After the product is sold to the user, you will officially start dealing with the user.

14. Focusing on user experience, Details determine success or failure.

15. When using your product, do not let users think about it, do not tangle with users, and do not make users psychologically burdened. Mostly from the user's perspective.

16. Features of the product can be divided into strong and weak requirements.

17. three assumptions that are not necessarily correct during product design: first, assume that a function is required by the user; second, assume that a function must be known to the user; third, assume that the user must follow the design method.

18. You must be cheeky and alert-free. You must have a strong heart that can listen to suggestions, rather than a glass heart.

19. Do not change successful experiences into a system. There are many factors involved in success, and the same experience may not be successful again.

20. The Internet, as the creator of value, is first a destroyer.

21. Products should form a strong awareness and awareness of users, commonly known as word of mouth.

22. When a product has a large number of users, its marginal cost will tend to be zero, and then it can create a new value chain by making money through advertising or service.

23. The foundation and core of any business model are products.

24. Business models include product models, user models, promotion models, and income models.

25. If you are far away from the user, your value may be marginalized in the value chain.

26. The profits of online games are higher than those of drugs (it seems that the pleasure brought by the senses is less than the sense of accomplishment brought by "self-fulfillment)

27. small steps, fast iterations, and fast feedback

28. With the Internet, many traditional market methods will change. For example, if you think of a movie as a product and want to get market feedback, Zhang Yimou's approach is to go through the screening and collection of movie reviews among other six standards. Guo jingming's practice is to send a microblog. By directly analyzing the tens of thousands of comments below, he can roughly know which ones the audience wants to see and put them at the end of the credits as an egg. Both efficiency and cost have great advantages.

29. Innovation is not just an invention, but also an innovation in business models and experience.

30. The essence of business is to release human nature. It is best to make the user experience simple to the extreme.

31. Companies with compromised interests must be companies that do not think ahead and stick to the rules.