On the experience of Internet innovation

Afternoon invited to build a guesthouse to participate in the 2007 Internet Innovation Summit Forum. Shanghai is so hot today that the outdoor temperature is as high as 37 degrees. At the risk of such a hot weather to participate in the forum is mainly to listen to the Internet elite new ideas, by the way to meet new friends, will be old friends (do not have to make an appointment, always in such a situation met some acquaintances, it circles say big also small). Most of the guests on stage have a pragmatic and earnest attitude to share their entrepreneurial experience and business model with the attendees in an open mind, and some ideas do bring some inspiration.

Fence Net COO Xu Jiantao:

The fence has only 1 million members, but it generates hundreds of millions of turnover and tens of millions of profit, and we live better than most Internet companies because we think about who we are serving and how to make an effective choice for our users, making the fence a popular and wealth.

The fence is a community that communicates how to spend money, and a place for consumers to communicate with each other. All of our columns are related to the consumption of life, other such as uploading pictures and other unrelated content through the triage solution, but only focus on the real estate, decoration, wedding, infant, financial and other users spend money on things. Like the food section, we do not tell you where to go where there is good food, but to stare at let those housewives exchange at home how to cook food above, and the direct impact is that some offline store products such as some of the raw materials because the column members of the introduction and quickly sold.

For a website, popularity is a means rather than an end.

When we make a strategy, we ask the following questions: Is this going to make money? Can you make money after this? Does this have a negative effect?

Let the merchant spend money into the forum to the site short-term revenue benefits, but for the long-term disadvantage, because the business hype will certainly let the posts have vests, advertising and other colors. We want to do is the information relatively true of the pure member community, and even we play "no business in the" slogan.

In the afternoon guest speech, Xu Jiantao's speech gave me the deepest impression. In addition to his reference to more pragmatic business style, ready positioning and unique business model, as an ordinary user, the content of the site's columns and strong user appeal also have a deep impression. More than one person has recommended this site to me before, including my wife. She is a very loyal fence member, nothing on the fence forum to stroll, said there are a lot of fun things, there are a lot of lovely people, Guchangliduan, not clear can be found on the above answer. It looks like the fence is a very user-interactive and highly loyal web site, because the content of the forum is closely related to the people's living consumption, is a focus on the people's family life consumption of E-commerce Portal: Pay attention to the people's livelihood, pay attention to things around, find enough big market, do the People Life Guide and consultant, and good at guiding consumption- This positioning can add weight to the success of this site.

PPStream President Xu Wei:

In my opinion, PPStream in Peer-to-peer network streaming media on the simple four things: unpacking, contract, collect, package.

Internet video includes four roles: content, user, technology, revenue source. I think it's a success if I do a 1~2 role.

The future of the Internet is the integration of services, users are concerned about a comprehensive service.

51.com President Assistant Huang Yanda:

51.com is a completely 2.0-oriented SNS website.

SNS equals new media, the focus is user interaction, user interaction is large, SNS is a new type of participatory media.
The difference between us and Sina is: Sina to content-oriented one-way browsing mode, is essentially the content to attract users to come and participate in, and 51 is a people-oriented interactive community model, from the person's own friends and mutual understanding and other needs to design. Sina's advertising is for readers to see, is the mass advertising, 51 of the ads are for the author and members to see, more suitable for targeted advertising.

51 of the mode of transmission: One is accurate delivery, the second is interpersonal communication.

The real meaning of Web2.0 is to discard content publishing, the technical challenge is massive user interaction, marketing focus is the power of interpersonal communication.