Internet thinking should be a concept of diversity, involving different aspects. Different people may have different focuses when using this concept. As far as I know, these elements should be included: 1. Fast iteration and user participation. Through continuous iteration, products are improved on a daily basis, rather than making a perfect product at one time. In addition, user feedback serves as part of the basis for design decisions. 2. Make decisions based on massive data analysis. A major advantage of Internet products is that they can obtain a large amount of user behavior data in real time and make product decisions based on the data. You can also use AB testing and other methods to compare different design schemes. Google is the master of this method. 3. viral marketing. Using the spread characteristics of the Internet, we can facilitate the penetration of products in social networks and social media, and implement large-scale virus transmission by making vigorous events and controversial topics (see and Luo Yonghao, and even the tipping point. This is a marketing method with no cost. 4. Small but beautiful, less is more. Internet products generally do not aim to be big and complete, but to seize a pain point or value point of the user to make targeted products. The functions should be as simple and clear as possible. Even if it is complicated to do so, it will be added slowly. Try to make the experience as simple and easy as possible, or even make the "interface disappear", simply by instinct and intuition (such as "Shake 」). 5. Free policy and platform war. Most Internet products do not charge users directly, but use free policies to win users and lock users. At the same time, we are committed to converting im, search engines, browsers, anti-virus software, and other products from dedicated products to platform products, promoting and selling other services with a large user base. 6. Fan economics and grassroots brands. Cultivate and seduce Loyal users, expand the scale of fans, create a fan culture, and even build a discourse system. At the same time, grassroots genes must be injected into the brand to lower the length of the screen, so as to entertain and even tease fans and maintain high-frequency and all-round interaction, successful Internet brands include Xiaomi, luogic, and Liang huan. inspire User Creation and build a self-organized network ecosystem. Users can also become part of the product, and encourage users to create and generate high-value content. Users can also create self-organizations and spontaneously form multi-level and diverse network units, internet products can be expanded to a complex ecosystem (such as Douban) to flourish on their own.
