Seven emerging mobile Internet Trends

May can be said to be a carnival of the mobile Internet. The "mobile Internet conference" and "2010 webmaster conference" were held in Beijing one after another. Hot Topics are naturally the development and opportunities of mobile Internet, in this industry, there were "Hands" like Lei Jun and Kai-Fu Li, and "Pushing Hands" like Tang Jun. In addition, there were also anti-control "picker" like Zhou Hongyi. The scenes were naturally very lively, in particular, the more than 100 webmasters that have been shielded from the field, are glorious evidence of excitement.

Mobile centralization

A few years ago, Mr. Lei pointed out the direction of the mobile Internet, this Conference clearly stated that "mobile Internet will be 10 times the traditional Internet" and "mobile phones will be the real center in the future (traditional PCs will access the cloud through mobile phones )", the trend of mobile PC-based mobile phones is already obvious, but Ray always predicts that it will take 10 years. We will wait and see how many years it will take, however, Zhong Xiong, the co-founder of MTC, believes that to achieve mobile phone centralization, there must be three necessary conditions:

1. Popularization of smart terminals: In the early stage of mobile Internet, we need more intelligent mobile terminals, such as smart phones and handheld readers. In China, we should thank shanzhai, thanks to smart manufacturers such as odta and cool, and Lenovo mobile phones that have been enlightened. In fact, Kai-fu Lee also predicted that the android price would be lower than $750 next year, which makes us see the dawn.

2. User growth: "in terms of development speed, we believe that in the next five years, users accessing the Internet through mobile devices are likely to exceed those accessing the Internet through desktop PCs." In China, urban users with good usage habits have become the first batch of users on the mobile Internet, but more users come from the 4th, 5th, and 6th markets, that is, the area is represented by counties, towns, and villages. There are huge online users, and mobile phones will be the best tool to meet their Internet needs, mobile phones will gradually replace PCs and Nb as mainstream terminals for Internet access.

3. convenient and efficient Broadband: Let's take a look at broadband access. In the past one year of 3G operation, the competition among the three operators has made low fees a trend, paving the way for the development of mobile Internet, the baton that is left to us is to create more wireless applications.

Mode globalization

Both the business model and the strategic model of enterprise development are evolving towards globalization. The business model represented by App Store will continue to lead the mobile Internet era, this makes it possible for us to produce global products, rather than local products. Due to the emergence of the iPhone, any product or application can be sold to many countries, which is too difficult and almost impossible in the past. This year's "Plants vs. Zombies" is a classic representative. Of course, this global competition forces the generation of the best products, and users can easily experience the best products in the world.

International Business

Many European companies are entering the Asian market. For example, Nokia is already in China. This refers to Nokia's Venture Capital Partners ), it has invested in UC, air and other companies. Now, this method is reversed, and many Chinese companies are entering foreign markets.

Yi Cha plans to go public in Japan. More than 30 companies in South Korea have made great efforts to enter China, such as omnitel. During the mobile Internet conference, UC announced that it had used I-free to enter the Russian market in Eastern Europe, and Russian technology games also found partners in China to promote their services to China. In the next 3-5 years, there will be more "internationalized" mobile Internet enterprises.

Service Localization

While globalization and internationalization, service localization is also a non-contradictory and symbiotic trend, especially in the wireless application field. Different countries have different development stages and different user needs, therefore, services must be localized (including talent localization ). For example, in South Korea, the most important content is the entertainment content of ring tones and online games. in Japan and South Korea, SNS social services may be used more.

Entertainment applications

Kai-fu Lee predicted that "Entertainment + social networking applications will dominate China Mobile Internet market", one of the six major mobile Internet websites at the webmaster conference ". Indeed, based on the characteristics of mobile Internet users in China, the first is the entertainment business needs, such as video, music, and games. On the other hand, social media needs are also evolving towards entertainment, entertainment has become a way of communication, that is, the entertainment of conventional businesses. For example, the mobile phone search advertisement that is easy to query is mainly used to provide entertainment services on mobile phones. In Russia, the main business is online mail and Social dating. Social dating is very popular in Russia.

De-Carrier

Given the aforementioned model and international business, we can see that with the development of the market, the boundaries between our countries are becoming increasingly vague, and the existing large operators will not be effectively protected, in the future, we will be a fully open market with a much higher degree of openness than before. Today, Japanese mobile Internet is facing challenges. In the past, it was a carrier-led innovation, today, we are Internet companies (Apple and Google ).

Kirill Petrov, CEO of Russian I-free, said at the mobile Internet conference that they have five assumptions: The first assumption is that mobile operators will play a lower role, they will only become data channels. Based on these judgments, we have made a decision to strengthen innovation. The new strategy is to reduce our dependence on operators, it is necessary to better apply the relationship with partners, promote new technologies, and enter new markets, such as electronic services, electronic financing, and electronic finance.

A spokesman for the earliest listed company in South Korea's mobile Internet said that the mobile Internet is undergoing a revolution, and it is no longer certain to win in the Revolution. No one will ensure that you win or lose, he believes that in South Korea, Japan, and even China, the market order will be shuffled. Zhong Xiong, co-founder of MTC, believes that this shuffling is de-operators', which is an excellent signal for enterprises that are ahead of the technology and keep innovation.

Zhong Xiong had to quote Morgan Stanley's report that the operator's "wall garden" would collapse at an extremely fast speed-UK mobile users are abandoning the operator's portal.

Application cloudification

At this mobile Internet conference, local development companies, such as big-headed wireless, broadcasting and communication, and skey networks, thought that they should focus on about 1 k of mobile phone user software, not iPhone. Rolf assev, Chief Strategy Officer of opera, "Our server processes 90% of the information and sends it back to the mobile browser. This is a key technology. After all, there are many 2G users, only in this way can we meet the needs of 2G mobile phone users." This is similar. A mobile phone is a cloud terminal, and a program running on it must also be a cloud terminal.

Finally, throughout the two industry events, they share the same essential topic, namely innovation. In the face of the ever-changing mobile Internet, there is more potential for innovation in the big model, application opportunities do not need to be said, but more innovations will come from our lives, from our insights and attention to details and small things.