Unveiling the Internet financial layout logic of Wanda Fast Money

The former million Tatsu fast Money, "steady win 1th" to become the real estate, Internet, finance, the three hot topic, the product of a market is a grab and light, has successfully completed the 5 billion yuan fund raising. The big move by Asia's richest man, Wang Jianlin, heralds the transformation of Wanda's light asset into a critical phase, changing the Internet's mindset to implement the strategy of Wanda's light asset transformation.

　　

Wanda announced the transformation of light assets, and Internet finance was an important part of the transformation. Wang Jianlin is indeed a very successful businessman, the investment vision is unique, never do a loss of business, whether it is investment in commercial real estate, football, sports, cultural tourism, cinema line has been a great harvest. Investing in fast money is also bringing direct benefits to Wanda, at least for Wanda's Internet finance solution to the underlying problem.

　　

Internet finance has given Wanda more space for imagination, so the position of finance is particularly important in the layout of Wanda's light asset transformation. At the end of last year Wang Jianlin bought fast money in order to lay the Internet Financial Foundation for Wanda in a short period of time. After half a year, Wanda finally took a substantial first step, based on fast money to launch a "steady 1th" products.

　　

For "Steady 1th", Wanda is to attract more private capital through internet finance for Wanda Plaza in the next few years to provide financial support for the rapid expansion of this product from June 12, a market was a grab and light, has successfully completed the 5 billion yuan fund raising, creating a new record of global crowdfunding industry.

　　

On the surface, "earn 1th" is the Capital for Wanda Plaza expansion, and the underlying value behind it is a key "sticky" role for Wanda merchants. As compared with other crowdfunding products, Wanda's steady 1th number is directly linked to Wanda Plaza, meaning that through this crowdfunding product can connect users with Wanda, and even may form a community of interests. It is important to know that the profit of 1th is mainly derived from retail rents and asset appreciation in Wanda Plaza, so how can the rents and assets of retail shops be increased? This depends on the consumer's frequent patronage.

　　

The greater the flow of people, the more the total consumption, the more expensive shop rents, asset appreciation is more stable. Therefore, buy Wanda crowdfunding products users from the psychological naturally will be more favored to Wanda consumption, after all, the support of Wanda and its own investment income has a direct relationship.

　　

However, there is a geographical problem, Wanda's internet banking at this stage for the entire network of users, which will reduce the proximity of people everywhere and Wanda Plaza, so Wanda's Internet finance in the future need to be more sophisticated, for each project in the location of the introduction of local users of the Internet financial products, Competing for consumers in other malls.

　　

In fact, in this process Wanda's Internet financial products play a crucial role in the sticky, once the user stickiness, Wanda can open up business and finance, consumer credit, merchant factoring and a series of financial services. So the next stage, Wanda need to vigorously promote fast money, fast money users more, Wanda's Internet finance will be more effective.

　　

And fast money is the first to enter the Internet finance enterprises, in the integration before Wanda, it has begun to pay on the basis of financing, financial and other Internet financial services, fully equipped with design, research and development, sales, circulation, operation and maintenance of internet finance the core of the five major capabilities, Wanda's strategic holdings of fast money is actually intended to be the core of the group's Internet financial development.

　　

As a global leader in commercial real estate, Wanda has its own combination of scenarios, users, data, assets, etc., including shopping, dining, cinemas, KTV, tourism, football and other multi-industries for financial projects to provide more usage scenarios. In the future, fast money is bound to embed the right financial products and services in more patterns and scenarios within the Wanda system, such as consumer credit, merchant factoring, personalized marketing, promoting the lightweight development of Wanda's plates, and even radiating the internet finance to broader industries and scenes outside the system. Wanda Group's 2014-year passenger flow of more than 1.5 billion people, is expected to be more than 6 billion people by 2020, then the fast money products and services will also be synchronized coverage of 6 billion passenger flow, is expected to become the largest Internet financial services platform.

　　

Wanda acquisition of fast Money may be the original intention of the Internet finance, but if the value of deep digging fast money may be in the business of the unintended effect of inserting willow, in order to reach the ups and downs of the growth of the electric business, the current fast money is undoubtedly the most suitable carrier. However, it depends on Wang Jianlin to look at this problem, perhaps he has other better plans.

　　

Wen/Wang Liyang

Focus on the public number: technology not to spit unpleasant

Unveiling the Internet financial layout logic of Wanda Fast Money