User research: The difference between the Internet users and the Internet population

This is my recent interesting topic, the network users as a focus of society, online very active. Their web site access behavior is somewhat different than the overall network user. You can understand the "generation gap"! 70后 out of the Internet, is the largest audience of Internet users, but as the age of growth, "wife, children, cars, houses, loans," Let's very busy. It coincides with the prime, "eat and Drink" wagon. The students will replace the peak status of netizens, and gradually become the main network.

This is the study of the core of the shape, we are to do the network, we must timely understanding of user trends and development trends, read their preferences, to better serve the users.

The difference between the Internet users and Internet users in general:

1, the Internet users of shopping, entertainment and video and other types of access to the site a strong preference

Visible this kind of crowd is still partial entertainment, like watching video, watching entertainment gossip.
And as the main consumer of the future, their online shopping habits are also being established. But in the shopping site, but the small and medium-sized vertical shopping site More successful attracted after 90, such as Chihiro clothing, a net, only goods will and so on. Their common feature is popular clothing, of course, more female users.

2, vertical small and medium-sized shopping website, successfully attracted the

Most of the population is still in the middle school or university stage, knowledge accumulation is not much, new things are curious, may also have a little rebellious spirit. They are not familiar with many commonly used or high-end Internet technologies, on the other hand, are constantly experimenting with new network services, so has not established a stable Internet usage, the activities in the network area and the way is very unique.

3, after the ranking of 300 after the long tail of the site more focused

The first 3 categories are very concentrated, but the depth of browsing is different, in the marketing choice needs to be focused. After the 3 categories are not concentrated in the media, the regular large web site after a short browsing time, may be a lot of adult social problems are not interested, but also curious, and finally tasted.