What is hindering the popularization of the mobile Internet?

This is an old topic. Many friends and companies have such questions. When will the mobile Internet pop up? Or it is not suitable to use such words. The question should be: When will the mobile Internet flow like tap water? Everyone will not discuss the concept of mobile Internet any more, because all companies are mobile internet companies and all users are beneficiaries of mobile Internet. You can feel the convenience at work and life, however, ordinary users do not need to know that it is the mobile Internet. Technology and concept are only a form of service. At this time, service providers who focus on the mobile Internet can also get a great return from it.

The performance of the terminal is no longer a problem. We now have mobile terminals with memory close to 1 GB and CPU frequency over 1 GHz. Most families and companies already have WiFi connections over the network, in addition, 3G has shown some big charts, and 4G will come to us within a few years. application may be a problem, we currently have a large number of applications, but we still lack some "very mobile" or differentiated applications from traditional PC applications. However, I recently saw an iPad application that can help consumers view the effects of try-on glasses, the experience is extremely lifelike and friendly, so I think there will be more thoughtful applications as developers evolve and adapt to the future.

Terminals, networks, and applications are not a big problem. They can all be significantly improved in the next two to three years. What else will impede the popularization of the mobile Internet? First, we need to understand the concept of "popularity". What is popularity? There are now 0.9 billion million mobile phone users in China, at least 0.4 billion or more of them use the mobile Internet, and their use is flexible and not so basic. To get the choice of most users, the entire mobile internet industry chain should first make them ready to use and use well. This is a prerequisite for the popularization of mobile Internet, then, the user must have a subjective desire to attempt mobile Internet applications.

For users to use it, of course, the price issue is involved. We now have a lot of smartphones around the price of 1 K, but most of them suffer severe design and experience reduction. in a strict sense, they are not qualified mobile Internet terminals, the largest proportion of mobile phone users buy even 500 or 600 of the stockade machines. The price is the first barrier for them to enjoy the mobile Internet, not only because the price is low, but also the experience must keep up. In addition to the continuous progress of electronic products and the cost reduction brought about by the rise in production, we can also subsidize consumers through cooperation with carriers and mobile Internet Service Providers (MISP, it may take two to four years to reduce the terminal cost.

In addition to terminal prices, bandwidth prices are also an important factor hindering the development of mobile Internet. In the mobile broadband era, traditional narrowband billing methods are no longer applicable. ordinary users may not know how to pay attention to the remaining traffic, in the end, the high traffic fee is prohibitive for the mobile Internet. However, we still need to face up to the current situation of insufficient mobile data network construction. The proportion of mobile data services in some countries in Europe and America has exceeded the traditional voice communication business, this is a huge trend, so operators will definitely accelerate their investment in data bandwidth construction in the future. Operators have also proposed some new compromise solutions, such as combining WiFi with traditional data networks, we hope to meet users' data business needs at a low cost.

After all the obstacles are removed, it is the most difficult battle for the mobile Internet. How can users adapt to and like the mobile Internet. Although we know this is a fascinating change, it is not so easy for common users, just as we talked to our friends about online shopping before year 67. They thought it was incredible, the full popularization of mobile Internet will also experience a slow process, which may be three, five, or even seven years, but this wait is worthwhile.

Finally, the mobile Internet is not the enemy of the PC Internet. After a new rule is established, it does not mean that the old rules will disappear. They will combine each other at a certain point, of course, this process may result in a shuffling of the industry and a batch of new and outstanding teams joining the market, just like HTC turning to the market value first with Android, there are always new changes in this world to surprise people.

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