What is the Chinese web site with Microsoft Internet Explorer 8?

On September 18, CNNIC announced its cooperation with Microsoft. The IE8 browser will provide support for Chinese websites. Then, users can enter Chinese websites directly to the website.

The specific cooperation content is: Internet users in the IE 8 browser can set the search bar support tool as a general web site, so that users can enter any keyword directly to the relevant website. At the same time, with the support of Microsoft, CNNIC also cooperates with enterprises such as hichina, China Enterprise Power, and China Resources to provide Internet Explorer 8 compatibility services for Chinese small and medium-sized enterprise websites free of charge.

Shang Zhen believes that:

In my opinion, the Chinese website is a domain name service rather than a search service, but after reading this news, I think this may change the Chinese search market.

It is undeniable that Baidu is the largest search market in China. No matter how Baidu wants to get rid of the influence of the keyword bidding ranking, the bidding ranking is always the main source of its profit. Now, the Chinese website is cooperating with IE8, which will quickly increase the penetration capability and market share of Chinese websites. What's more, it may change the search habits of Internet users. Because the user does not need to enter a search page or even a search toolbar, but simply enter a search keyword in the address bar or search bar. This is the simplest business logic.

On the surface, it seems that the Chinese website can improve its market share through this cooperation. But there is a question: Is ie really a powerful search promotion channel? Microsoft wants to search Earth people know that he once developed his own products, but the results are not satisfactory. If Internet Explorer can use the search market as a weapon of mass destruction and can quickly occupy the search market as a channel, why does Microsoft not push its own search business?

As Microsoft, why do we need to cooperate with Chinese websites? In my opinion, he is killing with a knife. This is a bit bloody, or it is more appropriate to use localized resources to change users' search habits. To a certain extent, Microsoft cannot compete with local Chinese search service providers in the Chinese search field, as Wei Qing, general manager of Microsoft's consumption and online business department, said: "the Chinese Addressing function of General website products is conducive to the better combination of IE8 and Chinese language habits." To put it another way, it means that Microsoft does not integrate well with Chinese language habits. Therefore, he wants to localize and kill his enemies with others' knives. From Microsoft's perspective, it is not important to become the boss in the Chinese search market. What matters is that he wants to change the internet users' search habits and is used to directly search in IE browsers. This is a process goal. The realization of this process goal will help solve the problem of "IE browser is really a powerful search promotion channel. As I said two days ago: "Today's competition is not enough for you. I stand in the future to see today and guide today's behavior from the perspective of the future. Skip today. HELLO, let's see you tomorrow ."

However, Microsoft clearly does not "have a good combination with Chinese language habits" and may even not understand China's national conditions. Generic web sites are often considered by Internet users as rogue software. Whether it is rogue software or not, you can imagine that the universal website has little appeal in the domestic market and may even conflict with each other. Everyone dared not to use it. They wanted to use it. Microsoft and General website ignored this basic business logic. Therefore, I personally think that the Chinese website + IE8 cannot achieve the expected goals of both parties in a short time.

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