Yi Guangxu, the grassroots thinking of Internet people

On February 23, January, the founder and CEO of feibo co-creation co-Ltd. was held at the theme Salon held by entrepreneur state magazine and the innovative Chinese Alumni Association, yi Guangxu, a "Weibo grassroots Hero", shared his thoughts on how to combine internet thinking with traditional industries and explained his Internet thinking.

Users are often easily aggregated on the Internet, but there is also a notable phenomenon on the Internet, that is, the user mining rate is too low. This is the most difficult thing, but the opportunity is even greater. Most traditional industries are afraid of the Internet. Similarly, they do not know much about the traditional industry. Therefore, we have an advantage in cooperating with them from the Internet perspective.

Last month, I chatted with l'oreal's marketing director. He said that l'oreal has put 0.1 billion RMB in Youku's placement advertisement for one year. He asked if you could make some good video advertisements on the Internet? I once saw a McDonald's close report, which is very good. When I asked, I spent 5 million and only a few thousand Weibo posts were forwarded. This story is not to say that money in traditional industries is easy to earn, but that there must be some space in the middle to get involved through the Internet, and there will be a more efficient working mode.

In terms of improving user experience, the traditional industry has accumulated a lot of experience in dealing with people over the past few decades. Can you use the Internet to transform the experience of traditional industries a little. Cross-border Internet will get more things, not limited to internet circles. For example, the brand can be converted into an e-commerce brand, and then spread the brand. Just like haidilao has a great influence on the Internet, and the online experience is followed by a multiplication of its brand image.

In addition, can Internet products be made from the perspective of how to monetize traffic? from another perspective, we should first start with people's consumption habits. Just like the weather, if you want to realize it from the weather line, it will be very difficult. However, it is easy to think about people's habits. For example, you may think of clothes when you see the weather.

Many people think that we only do Weibo marketing, but what we really want to do is to use Internet thinking to improve some traditional industries and models, we are moving closer to entertainment recently because entertainment is the most fashionable traditional industry. Why did Tye succeed? Ground Gas. People on the Internet are very grounded. Second, he will perform user experience. Xu often goes to the cinema to see how a user buys popcorn, so he knows how to influence users' decisions on the site. And know how to cut out a good publicity film on Weibo.

Let's take a look at why Tai Yu succeeded? I analyzed the 10 most profitable films and 10 most profitable films in the film industry, and summed up several rules: the subject matter is very important, what people are most willing to share is happy things, and love. I am telling a joke that many people think there is no profit model. I think so. The offline profit model is the big stage of Guo Degang and Liu Laogen. There must be something new to combine online and offline. After the successful Director succeeds, there will be a curve. After the peak, we will go up to become a brand and so on. This will empty a large market for the grassroots. Therefore, Internet users must give full play to the characteristics of grassroots. In addition, the success of tianyao benefited from the foreshadowing of the previous article "People in chinamoocs" on the Internet. Man in chinamoocs gave up a lot of box office services, played on the Internet for a year, and accumulated a large number of people who recognized it, at least. When "taiyun" came out and saw the second part of "people are on the road", people would naturally want to see it. The above 0.1 billion of the traffic was not in vain. Xu Zhe really understands the internet. Also, Yu Zheng, the scriptwriter of "gong'er", who is like Ning caishen and bubble Tianya, is often on the Internet.

In addition, when talking about Weibo, there is a problem with thinking about writing a sentence and adding a link, hoping to attract traffic from Weibo. It is best to grow up on Weibo and then convert it. The key is to see what the platform cannot provide.