Yuanqingshi: The Internet should restore its essence

HC Heating Network "The internet is metaphor", this is the author in Bosman advocated "media is metaphor" after the elaboration of the inference. The internet defines the real world with an implicit but more powerful hint. It must be clear, however, that the Internet is only a tool and means that it cannot change the essential logic of business.

The triple realm of "Internet +"

Recently, I was invited by China Entrepreneur Century Forum to share "Internet + and people culture +" among "international Forum Week". In the forum, I put forward the "Internet +" triple realm, triggering the discussion.

"The first Realm" of "Internet +"--the tool. That is, the use of e-commerce platform, enterprises, organizations + the Internet, to break the information symmetry, focus on the emerging consumer after 80 years, research "sofa tracking" new form, concern and guide the new consumer demand.

"The second Realm"--"thinking". Dig into the creativity of consumer value and focus on customer claims. Equality, sharing, cross-border, synergy, use this internet spirit to subvert and reconstruct new business ecology, to be centralized, to democratize information, and to participate in democratization.

The third Realm-"value". In a society with weak relationships, the Internet + re-structuring contracts and trusting relationships. "To be the heart of those who first sincere their intention, to sincere their intention, first to their knowledge," Correct the mind, the value of the Internet into a benevolent.

"Internet +" of the triple realm, not only promote each other, but also the cause and effect of the cycle, both a pulse through, and the succession of progressive. The essence of "internet thinking" is not "net", but "person", is the decision-making process of customer psychology. At home, there is a famous scholar pointing out that "internet thinking" is not to make business more commercial, but to make business more life-oriented, humane, human culture.

"Internet thinking" or being iterated by "internet values"

"Wool out of the pig", "cross-border marketing", "shared economy", "word-of-mouth spread" and so on, these so-called summed up the "Internet thinking", in fact, I think it is not the Internet after the existence, but the development of the Internet, they in this point of concentration burst out. The most typical of these is the "magical shopping basket" of Wal-Mart "beer and diapers" that we analyzed a few years ago.

If we talk about the "Internet worldview" from a philosophical perspective, we will really find that many of the things we need to change are not phenomena. The industrial world worldview is composed of four pillars of determinism (the world is Physical), causality (based on knowledge and tools), mechanistic (predictable), and reductionism (deterministic).

The market is fleeting, if the aforementioned industrial era corresponds to or Newton's worldview, and the internet age corresponds to or quantum worldview. Chewing "internet worldview" it or there are also four pillars: probability theory (can not predict each result, but may determine the probability of the occurrence of different results); agnosticism (complex causality); Holism (greater than the sum of parts, more or more connected); Self-organization (from elementary particles to biology, to nature, To social networks are self-organizing.

In the physical world, I know that this thing exists, and in the quantum world, the dominant position is agnosticism. Our enterprise has the capacity, the price is low, can sell the product is the agnosticism. Agnosticism (complex causal relationship) has many uncertainties.

The current recognition of the unknowable or the premise of entrepreneurship and success. Uncertainty. Agnosticism is not negative, but requires that our vision from the object into the subject, attitude from arrogance to humility. We need to change from plan to cognition, from planning to evolution.

"Empathy" exerting force on the line

"National Garden gardening Young elite special training camp", the author from the business perspective of "empathy." "Empathy", that is, the ability to experience the emotions and thoughts of others, to understand the position and feelings of others, in the words of the popular word in the ability of others to think, "empathy" also known as a common feeling.

Today, Weibo, QQ and other connected tools to use, each of us seems to be a long time in the Akitomo circle with friends or friend sharing, in fact, this or more is a social illusion, we more in the environment alone. The internet allows people to communicate with people gestures, facial expressions, tone, speed these "non-verbal information" was eliminated, according to a Foreign research institute of Psychological Research said that the Internet information society is making us lose more "empathy" ability.

Many modern enterprises suffer from Internet phobia, but most of the following misunderstanding 1, the micro-commerce as the Internet transformation, 2, the Internet transformation is to put products on the internet to sell, 3, to build a micro-mall can sell things, 4, waiting for users to buy micro-mall.

In fact, the innovation of traditional shops is to change the whole shopping experience, increase the integration of online and offline, physical store product shopping experience, product touch and bold Eye interactive communication is not available on the e-commerce platform. Use customer management, smooth experience, and so on to retain the declining physical consumer, rather than blindly put all the functions of the "Internet +", give up the details of the control. We need to really know that the innovation of traditional shops is not simply moving the entire mall to the Internet. We are just a medium, an urgent need to improve the user experience, to retain consumer media.

Other people's pain in life will also find their own pain, this is the empathy of the "reading Heart" and "emotional matching, empathy in more face in-person" coexistence, which is also the role of stores can play. The "empathy" in business lies in the interactive communication, which advocates the "equal opportunity" of both sides, stands in the interests of each other, and the subjects involved in value creation as the object of value sharing, so that the development can be sustainable. (the author is a member of the expert group of the "Internet +" and capital Strategy research group of Peking University's traditional industry, and the founder of Times New Light management consulting).

Yuanqingshi: The Internet should restore its essence