Zhou Hongyi's self-report-my Internet methodology

I have recently read this book to sum up the following keywords: conforming to the trend, putting users first, experience king, free and micro-innovation.

To put it bluntly, we will first circle the land, then slaughter the sheep, and the Internet is like this, making money is nothing more than two models-let the people who are willing to pay for the money, let the people who want to put the advertisement to pay for the money. These feelings have been realized by myself, not through the book, so I have not felt any new things. Some excerpts in the book are quite reasonable. You have to share them.

"Everyone doesn't like reading instruction documents, and they don't like to learn it. They also play and scold or praise it." I agree with this. Although it is a bit partial, it is indeed true. People are more or less impetuous. It is estimated that few people are willing to read the instruction documents, such as taking medicine, if the doctor tells you how many times a day and how many times a day, I believe most people will not go to the manual. Even if they go to the manual, they will also go to several times a day.

"In the Internet age, consumers have learned Fine and have a strong ability to identify themselves. They prefer to trust their friends rather than the boast of sellers ". The key lies in the search engine and UGC. The seller said it was useless. Hello, everyone is really good. This is inevitable in e-commerce. Users are not dummies. I have never heard of what you sell. I have never heard of it. It is good to say it is good. This is also the importance of user evaluation.

"Why do users need to use this product? What problems can this product solve for users? What are the differences between this product and competitors ". Product thinking cannot be taken for granted.

"What is a business model? Including the product model, user model, promotion model, and finally the revenue model ". That is, the first place to circle and then slaughter the sheep.

"Overture is the originator of the paid click mode of search engines, providing paid click Services for advertisers ". This model has made Google, Baidu, and those websites with high access traffic, but I don't think they have the essence. Many of them use pop-up window to cheat and click, which seriously affects user experience. Good advertisements should be voluntarily clicked by users rather than cheated. Of course, the current technology cannot tell whether users are willing or not, so everyone can do whatever they want.

"There are only three Internet profit models. The first mode is particularly traditional, that is, using the Internet to sell things. Selling real goods is called e-commerce; selling fund stocks and other financial products is called internet finance; selling discount coupons for spa, virtual services, and restaurants is called o2o. The second mode relies on advertising revenue. The third mode is value-added services represented by online games ."

"After evaluating the importance of the customer and assessing the cost of the customer's return may exceed the value of this pair of sports pants, Amazon decided to let the customer take a pair of sports pants." Many may also think that the key is whether or not to do this.

Some other books are also recommended in the book. If you are free, you may want to take a look at them as follows: "Silicon Valley Fever"-Zhou calls it the Bible; "Black Swan"; innovator's Dilemma and innovator's answer (Chris tan, author of disruptive innovation); positioning (a cross-Age book in the field of marketing, author Iris and jeeklaot); Marketing war (translated as business war, author with the former); judo strategy; 22 Business Rules; and reposition; "free"; "commercial show, all industries are entertainment industry"; "one-stop-all".

Zhou Hongyi's self-report-my Internet methodology