Zhu Zherong: There is a huge gap between SEO business and traditional enterprise

Q: What do you think is the biggest problem in the development of SEO industry at present?

Zhu Zherong reply: To the traditional enterprise infiltration problem, there are too many enterprises want to spend money, they do not understand SEO, money spend not go out. This problem has always existed, quite serious, suppressed the development of the SEO industry.

Specifically, SEO circle and the circle of traditional business circle out of the problem, the ability to cross the lap is too poor. After years of development, they have become a distinct, disconnected, disconnected, completely closed two circles, that is, the "digital divide." SEO People associate most is the SEO people, he and the traditional enterprises do not contact, more do not understand what is business management, did the network marketing so long, even the traditional enterprises in the marketing department and sales department is two completely different departments are also unclear, because "marketing" is a wrong understanding of terminology, enterprises generally do not have marketing department this department, It is marketing department and sales department two departments function combination, many engage in network marketing even this most basic common sense also do not know; traditional enterprises think that the Internet is another world, they think that online people are not trustworthy, network is unsafe, they are ignorant of the Internet model, They are too young in front of the SEO riders have 120 points of distrust.

So the two circles were torn apart, each marching along the course of their own field, shutting themselves up with a deep cognitive divide. However, they are a pair of friends, SEO people 10,000 points of the desire to get from the list of traditional enterprises, especially well-known enterprises or the larger amount of intention, can make SEO excited for a while, but because of the business management does not understand, or the enterprise to SEO knowledge, empty joy probability ten; Traditional enterprises are eager to interconnect, want to E-commerce, network marketing, but their knowledge of professional SEO foggy, just from friends or colleagues, subordinates where hearsay, they want to practice, want to invest, to promote the brand, increase the actual sales management methods and practical cases, But SEO people can not talk about these professional management ideas, not to mention these professional cases, the company has no money to know where to spend.

Chu Franco boundary, across the river.

Q: How can this problem be alleviated?

Zhu Zherong reply: Mainly in the right way to the traditional enterprise popularization of SEO problems, you have to give the enterprise management class, hands-on to explain to them why to do so. Few people put "SEO business" and "popular science" These two concepts together, but this is actually the same concept, the same action.

This is not a matter of one or two people, is the overall situation of SEO, is the SEO industry practitioners to change the concept, together to do the cause. Organizations to do some of the targeted things, such as to make a door for Enterprise Learning SEO Primer, more written for the enterprise competitor analysis of the manuscript, more enthusiastic dedication of the SEO people walk into the enterprise workshop, factories and mines dock to preach to them, more in business management, marketing and marketing of the publication of the business of SEO and business , the future of the enterprise. I think, to get through the SEO circle and the traditional business circle of the "gap" is the urgent matter, it must be through, must be through the avalanche of potential to be through to the traditional corporate penetration of the concept of SEO and solutions.

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