The number of readers who visited the U.S. newspaper website last year has set a record, according to data from local time Thursday, a good confirmation of the comment that the Web site is one of the few bright spots in the newspaper industry.
According to the American Newspaper Association in its report, the number of independent visitors to the newspaper website increased by more than 6% last year, averaging 60 million a month. The number of independent visitors per month in the fourth quarter of last year grew by 9% from a year earlier. The release comes at a time when the printing industry is under pressure and the newspaper industry is gaining more trust from its advertising revenues from Web sites.
In addition, the Newspaper Association of America reported that 39% of active web users visited newspaper websites in the fourth quarter, averaging 44 minutes per user per month. Publishers also hope that the growth of the Internet business will offset some of the decline in printing business.
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