11 After the peak Travel Survey Report: Over seven adults choose domestic Tour

Recently, the same-journey tourism released the "20,141 Golden Week after the Netizen peak travel will survey report" (hereinafter referred to as the "Report"), the Netizen's peak travel will and preferences and other items do a simple investigation and analysis. The report shows that the proportion of respondents with the intention to visit the peak after the festival is 68.75%, of which 72.73% chose the domestic tour. The pursuit of tourism quality has become the most important motivation for Internet users to choose the wrong peak tour. "Report" data show that asked if they wanted to go on the wrong peak after 11 Golden Week, 68.75% said they were willing to travel at the peak of the holiday, and their motives for choosing the wrong peak travel were as shown in Figure 1. From the picture can be seen, 85.71% of people choose the reason for the peak after the festival is "not crowded after the holiday, not traffic jams, high quality tourism", and because of the holiday after the price of the choice after the peak travel after the trip of the people only accounted for 32.47%, which indicates that people are more and more In addition, due to the holiday plus and passive choice after the peak travel after the people accounted for 9.09%. After the peak travel of 70% selected domestic travel choice, the choice of domestic travel of the respondents accounted for 72.73%, the choice of outbound travel ratio of 27.27%, this ratio and 11 gold cycle between the situation is diametrically opposed, During the festival, the willingness to travel abroad is almost equal to that of the mainland. The report analyses that, from the quality of tourism and the degree of overcrowding, the holiday period of outbound travel and after the festival is not much different, therefore, for non-price-sensitive tourists, there is no great need to choose the wrong peak outbound travel. However, after the festival, the price of outbound travel has attracted the attention of many price-sensitive tourists. According to the travel of the latest holiday booking data, after three weeks after the new, Malaysia, Thailand, Japan, Korea and other neighboring countries of the outbound travel routes are better than before the festival, an increase of nearly 40%. Over 60% of the respondents chose to book travel through the mobile end of the booking method, the choice through the mobile phone clients accounted for 63.64%, the choice of travel site booking accounted for 59.74%, the two have a cross section, indicating that some people will use mobile phones and PCs to complete a travel booking. In addition, choose to book the wrong peak travel products through the large Electric Dealer website (tickets, hotel, air tickets, etc.) accounted for 24.68%, through the travel agency store booking accounted for 10.39%, the specific data see Figure 2. Outbound travel or domestic travel, travel destinations as far as possible choose the surrounding "Report" also on the destination choice of the peak after the trip to do a survey. Selected domestic tour of the respondents, 30.36% of the people chose to travel around the self-help, and the choice of outbound travel among the respondents, 57.14% of the people chose Japan, Korea, New, Malaysia, Thailand and other neighboring countries. Analysis of the report that the choice of the wrong peak of the crowd will not usually have too long vacation, which determines that most people will choose to travel nearby. In addition, on the date of travel, 32.47% of the people chose to travel around the end of October. Holiday promotions, ticket discounts most attractive Finally, the report also makes a survey of tourism business promotion after the festival. Data show that, after 11, most users closeNote the tourism promotional activities are ticket discounts or free, accounting for 57.14%, followed by star hotel discounts, accounting for more than 49.11%, and the discount on tickets accounted for more than 46.43%, See figure 3 for specific data. This year, 11 Golden Week, the same trip launched 600 times of 1 yuan ticket activities, attracting tourists attention. After 11, the same travel through the gas mobile phone clients "have tickets" channel online more free tickets for users to choose, the attention of almost 11 golden week period flat. In addition, after the festival, many well-known scenic spots have begun to implement off-season fares, but also attracted the attention of the wrong peak travel crowd.