14 years without a loss, a loss of 98.9 billion yen Sony: there is no choice but to revolutionize

Can Sony's adjustment reflect its creativity and self-help? CFP the promotion of Sony's brand is not in the pursuit of how much consumer market to win, but to strive to win an innovative way.　　"It may be more profound today," said Shengyan, Sony's global senior vice president, last year.　　Sony last week announced a net loss of 98.9 billion yen (about $1 billion) as of March this year, the company's first loss in 14 years ——— the data was lower than the "150 billion yen" forecast in January this year. On the same day, Sony announced the integration of its manufacturing operations in Japan: Sony em C group Xiao Chuan, Sss, and the Millennium Stables plant are scheduled to be closed by the end of December 2009, including the production of mobile phone cameras, production of video recorders and the production of smart card factories.　　After the restructuring, Sony's global factory number will be reduced from 57 last year to 49 seats. Switch to a moderately priced FMCG. In addition to the appreciation of the yen and the global economic downturn, Sony said sales revenues fell year-on-year in the electronics business. 0%,PS2 sales fell by 18% from a year earlier. Revenue from movie sales fell 16.4% year-on-year.　　In the financial sector, Sony's life insurance business has grown in revenue, but sales have fallen 7.4% per cent year-on-year as the Japanese stock market fell sharply ... As operating profit was reduced by 703.1 billion yen, 227.8 billion yen operating loss occurred. As Sony chairman Stringer recently said to the media: "We really have no choice but to make radical changes to the basic way of doing business." "The so-called basic approach, refers to Sony's market strategy."　　Sony's recent launch of a portable digital camera, which sells less than $200 trillion, is a major shift in Sony's corporate culture, marking a shift in its focus from expensive, technologically-priced products to fast-moving consumer goods that are affordable and easy to use. This does not mean that Sony has given up on itself: since 2009, the global Buzz has been in Sony's Ultra small Notebook v Aiop and Ben's mobile phone palm Pre.　　The latter has only heard the staircase, while the former landed in the Chinese market in April.　　The company, with its 63-year-old media entertainment dream, must prove its creativity and self-help in the media, entertainment and technology as soon as possible.　　Four adjustment of Japanese business according to Sony insiders: Sony is implementing a series of measures aimed at strengthening the enterprise structure, improving profitability, enabling the company to better respond to changes in the global economic environment, a series of integration to improve operational efficiency.　　First, all its digital imaging-related manufacturing operations in Japan, including digital cameras, cameras, camera components, etc., will be integrated into the East China plant under Sony EM CS Group, which will be established on July 1, 2009 to reduce overlap and optimize management functions. Secondly, the operation of the optical pickup headwill be integrated into the EM C Group of the wood-more factory, the Blu-ray burner and CD-ROM business focused on one place, so as to obtain technical upgrading, enhance product and component synergy. The operation of the medium and small-sized LCD panels will be integrated in the Sony Mobile display group.　　Mobile phone-related manufacturing and customer service operations will be integrated into the EM CS group's Mino and Donghai plants, creating a comprehensive operational framework from manufacturing to customer service to improve manufacturing efficiency and customer service quality.　　China's business will not shake Sony Chinese sources in the interview said: "Even if there is a loss, China as the" Sony group's biggest potential growth market and the "important part of the operational value chain" status will not change. Sony China is facing a situation where market demand is lower than expected and the competitive environment is more intense, the person said.　　In the market strategy, Sony will improve the product connectivity, ease of use, to increase Sony digital imaging, notebook computers, LCD TVs, Blu-ray and other product lines synergy, and provide a wealth of high-definition and network solutions.　　Industry insiders point out: Sony now faces three major challenges, one is to reverse the loss of television and gaming business status quo, one is to clarify a new growth strategy; the third is to reallocate management resources to achieve the top two goals. Panasonic Freemasonry: This year will create a 14-year minimum income of May 15, the world's largest plasma maker Panasonic's 2008 earnings are staggering, net loss of 378.96 billion yen (about 3.95 billion U.S. dollars), and the last fiscal year it also achieved net profit of 281.9 billion yen. This is also Panasonic since 2001 loss, the first time in nearly 7 years reported losses. Sales fell 14.4% to 7.77 trillion yen and operating profits fell 86% to 72.9 billion yen.　　It set a record net loss of 444.3 billion yen in January-March this year, with a profit of 61.6 billion yen a year earlier. Panasonic also expects to continue to lose money in the 2009 fiscal year, with a loss of 195 billion yen (about $2.05 billion).　　Revenue for the fiscal year is expected to be the lowest in 14 years. Newspaper reporter Zhang Chunhui