2013 China Mobile internet users have reached 500 million people, and PC-side netizens 590 million people quite

Absrtact: With the popularization of the Internet, especially the smartphone in China, the number of mobile internet users has soared. According to the research report, 2013 China Mobile internet users have reached 500 million people, and PC-side Internet users 590 million people. 2017 is expected to exceed 730 million PC users

With the popularization of the Internet, especially the smartphone in China, the number of mobile internet users has soared. According to the research report, 2013 China Mobile internet users have reached 500 million people, and PC-side Internet users 590 million people. The 2017 is expected to exceed 730 million PC users to reach 750 million people. With the explosive growth of mobile internet users, mobile shopping will be the next contention for major electric dealers.

In the first quarter of 2014, "China Mobile shopping market share ratio", which was released by Eric Consulting earlier, Cat, Jing-dong, only goods will be ranked in the top three, so the three were praised as representing the current "special sale, market, traditional business three major mainstream electricity" model. Three types of industry, "special selling" is a relatively new model in recent years, the 2008 only product will be established in China to create a "Select Brand + depth discount + Limited limit" of the sale of the special selling mode. For the sale mode and the "market, traditional business" representative of the normal sales, selling not only require consumers to quickly place a single, but also have excellent product browsing and category division functions, while large-scale electrical operators need to search the conductivity. This shows that the mode of sale than the general large-scale electric operators, more suitable for mobile communication and sales, the future of the mobile end of the sales share will continue to go higher. After a short period of six years of development, the only product will have accumulated 60 million customers, all over the one or two, three or four line at all levels of urban areas. Only products will be reported, the first quarter of 2014, its mobile sales accounted for 36%, the chain growth of 70%. This April's mobile sales accounted for 43.6% of sales and continued to maintain strong growth momentum. To meet the needs of users at all levels, only products and more than 10,000 high-quality brand cooperation, to provide users with the value of the brand authentic.

and the choice of good goods, will undoubtedly have the innate mobile advantage of the special selling mode "with the same effect." In fact, whether on the PC or mobile end, to eliminate the use of consumer habits to adapt to the various sales, operation means, to return to the essence of any business, the goods to consumers is sufficient attractiveness is the long-term development of the road.

To "specialize in selling the website" only product will, for example, with nearly 10,000 brands, of which more than 1300 for the exclusive cooperation, covering clothing, shoe bags, beauty makeup, mother and child, home and other major categories. They include Dior Dior, Prada Prada, Burberry Burberry, Baozi ports, blue-Sea mystery la Mer, Sisley Sisley, and other international brands, as well as Nike Nike, Adidas Adidas, Euro-time force ochirly, L ' oreal and other mainstream famous products, but also have the Pokemon Pocket, Han, Osaka, etc. by the public love Amoy brand.

As Shenya, chairman and CEO, said at a communication meeting with investors: "All cities in China are important to us and we are doing business across China." "Since it is a nationwide coverage, the only product will be the selection of cooperative brands need to take into account all levels of market consumer preferences, to meet the 60 million members of both rich and unique needs." Because of this, the only product will be from the earliest international brands to cover international big-name, mainstream famous brand and well-known local brands, but "to consumer demand-oriented, the brand of rigorous audit of the quality of the strict requirements, as well as the precise judgment of the style" is the only product will have been the selection of suppliers adhere to the guidelines.

"Each brand has its own branding, has its own identification characteristics, there are large or small user groups." China's consumers have become increasingly mature, has long been blind ' worshipping ' chasing foreign big-name era. They have formed their own unique taste and rational brand concept, can insight into such changes and timely meet the needs of consumers change, including only the goods will be the premise of any long-term development of businesses. "Only product will brand public relations Vice President Feng Jialu to the author said."

"The sale of the brand is good, consumer acceptance and the recognition of the capital market is the most direct test standards." "Electric business expert Shangxiang to the author said," Only goods will be more than 70% of customers repeat the purchase rate, the per-issue of the high selling rate of goods, as well as Wall Street analysts and the major investment banks to continuously increase the price of the goods will be expected, all proved that the only products in the ' Select Brand ' success. ”

Select from the formal channels of the brand business: as one of the three major industry representatives of China's electric business, only products will have been strictly control the cooperation brand merchants, requirements 100% from the brand side, agents, brand branches, international brand offices in China and other formal channels of procurement, and signed a strategic authentic procurement agreement. At the same time, the Chinese local brands are carefully selected, the strict examination of supplier qualifications, the requirements of business licenses, such as five certificates, product inspection reports and brand licensing documents complete.

Customer's high repurchase rate, is the best endorsement of High-quality brands: At present, only the product will repeat the purchase rate reached more than 70%, the old customer's contribution rate is more than 90%, which fully illustrates the consumer for the only product will be the brand combination of favor and trust. The real high quality brand is to attract consumers to continue to buy it repeatedly.

Profit for six consecutive quarters, the capital market is optimistic about the selected brands: in the establishment of the only product will be the beginning of the first is to luxury brand-oriented first-line city, but with the popularity of online shopping, in order to meet the broader consumer demand, and then after rapid strategic adjustment, in the retention of large luxury items on the basis of Rich product line selection of popular mainstream brands, achieved rapid growth and achieved in the United States NYSE listing. Today, the only product will have achieved six consecutive quarters of profit, the stock price from the initial listing of the 4.6 dollar break to two years later a breakthrough of 200 U.S. dollars, this fully illustrates the U.S. capital market for the only products will be selected brand portfolio confidence.

All in all, based on the insight into consumer demand, the strict selection of the brand and fine operation, the only product will find the consumer demand and brand profit balance point, to achieve the supply and demand both sides of the win, not only 2013 years of sales have exceeded 10 billion, but also created more than 70% of the user's high repurchase rate and sales 90% Above the old guest contribution rate of ultra-high user stickiness and Word-of-mouth. "The future only product will continue to adhere to the ' Select Brand Authentic ', connect all levels of consumer demand and all kinds of high-quality brand merchandise, continue to exert the mobile end, and constantly give consumers and partners new surprises and value-added experience." Feng Jialu, vice president of Brand PR, said.