"2013 China Online shopping market research report" released

Recently, China Internet Information Center CNNIC released the "2013 China Network Shopping market Research Report", the report from the network purchase of industrial environment, development status, user characteristics and behavior network shopping hotspots and other aspects of interpretation and summary, and put forward the development of suggestions. Among them, the main characteristics of the net shopping in 2013, the net purchase turnover in the social consumer goods in the proportion of retail sales more and more high. Second, the net buys the user compared to the Netizen's penetration rate as high as 48.9%, its growth rate is also higher than the netizen growth rate 2.3%. In the turnover, the net buys the user to explode the growth, the network buys the security question, the privacy question as well as the policy law question and so on becomes the net buys the market the main threat.

NET purchase transaction amount to 1.85 trillion yuan 20-29 years old net buys the main force

2013 online shopping market continued to develop rapidly. According to the report, 2013 transactions amounted to 1.85 trillion yuan, compared with 2012 growth of 40.9%. In addition, from the total retail sales of consumer goods, the net retail market in 2013 accounted for 7.9% of the total retail sales of social consumer goods. Because the network shopping has the formidable substitution effect to the physical shopping to the impact force, because the traditional retail enterprise electric business transformation appears especially urgent.

The rapid expansion of users ' scale has laid a good user base for the development of online shopping market. According to the report, the number of Chinese internet shopping users reached 302 million in 2013, a 59.87 million increase from the previous year, a growth rate of 24.7%, and the utilization rate increased from 42.9% to 48.9%. Among the 300 million users, the 20-year-old-29-year-old user population became the main force of online shopping, and the proportion was 56.4%, followed by 30-year-39-year-olds, who accounted for 22.5%. On the whole, there are differences in the proportion of the age of online shopping in different regions, the 30-year-old-39-year-old net buys more users, the western Region 20-year-old-29-year-old net buys a lot of users.

Mobile shopping user ratio big 46.1% future presents PC shopping substitution

Mobile phones are becoming PC-side shopping channels to supplement, according to the survey, nearly half a year, the use of mobile phone Shopping Network user ratio of 46.1%, and presents a trend of increasing year by month. Situational survey data on users ' mobile phones show that 86.7% of online shoppers use their mobile phones to browse shopping sites at home. 60% of online shoppers use their mobile phones to browse the shopping site when they are unable to use the Internet, which is a supplement to PC shopping.

As a supplement and replacement of PC-side network shopping, mobile shopping in the distribution of PC end of the network purchase time, but also occupy the user fragmented time to achieve online shopping transactions, which has become a net purchase can not be ignored power. Data show that 2013 annals of mobile phone users spent 1271 yuan per capita, accounting for 39.2% of the cost of ordinary online shopping.

Security and privacy issues are the main threats in online shopping

With the increase of Internet users ' willingness to shopping and the increasingly frequent online purchasing behavior, colleagues who bring vigor to the market also bring opportunities for the criminals. Internet users in the process of shopping, encounter fake and shoddy goods, due to the seller of poor evaluation and threatened. Secondly, because the network purchase order contains the user's real name, telephone and other personal information, resulting in information leakage, and even the emergence of a reselling of personal information industry chain.

In addition, with the popularization of intelligent terminals and the increase of mobile network shopping users, illegal hackers use the establishment of the so-called free "WIFI", embedded Trojan virus and other means, theft of user network bank accounts, passwords and other key information, resulting in the economic loss of online buyers.